43) Seth Craig, a senior manager in a financial consulting firm, is interviewing candidates for the
position of accounting executive. He has short-listed three candidates—Kenneth, Nora, and
Lance—for the final round of interview. Seth is well aware that Lance has had performance
problems in his previous job, but still favors him for this position. Which of the following is
most similar to this situation?
A) Quest Inc., a mobile phone manufacturer, is losing market share. Austin, a senior marketing
manager, consults a marketing research firm to identify the problem. The market research
analysis report by the firm suggests that Quest lacks product innovation and after-sales support.
Austin is aware that his research department needs improvement and his customer-service agents
lack interpersonal skills, but forms his own team to conduct a market research again, because he
does not like the research firm’s report.
B) Roselyn, an HR executive working for a construction equipment manufacturing firm, has 300
applicants for a sales manager’s opening in her firm. She needs to close this position by the end
of the week and decides to eliminate any applicant with less than 5 years of sales experience. She
is aware that she might miss out on good candidates if she takes this route, but is helpless due to
time constraints.
C) Tender, a toy manufacturing firm, uses a traditional supply chain to market its products. It
realizes that the sales of its products have dipped significantly in one of the areas of the city.
Conducting marketing research reveals that its competitors deal directly with customers, which
allows them to provide attractive offers to customers. Tender decides to pursue
disintermediation, dealing directly with its customers, before its starts losing marketing share.
D) Leander favors Janis for the position of product manager because she has graduated from a
highly reputed business school under full scholarship. Leander is aware that Janis does not have
sufficient experience, but does not think that is important.
44) ________ is the tendency for decision makers to accept the first alternative that meets their
minimally acceptable requirements rather than push further for an alternative that produces the
best results.
A) Altruism
B) Satisficing
C) Groupthink
D) Rational ignorance