38) Edward is the new sales manager at Wilson Auto Mart. The previous sales manager set
commission rates informally without considering how much each sale covered expenses. As a
result, Wilson Auto Mart barely breaks even on each car sale once commissions are paid.
Edward wants to motivate his sales force but avoid having excessive commissions.
All of the following questions are relevant to developing an effective sales compensation plan
EXCEPT ________.
A) How much time does each Wilson salesperson spend with qualified prospects?
B) What are the motivation and skill levels of Wilson sales team members?
C) What is the average annual bonus received by Wilson’s CEO?
D) What is Wilson’s desired profit for each car sale?
39) Edward is the new sales manager at Wilson Auto Mart. The previous sales manager set
commission rates informally without considering how much each sale covered expenses. As a
result, Wilson Auto Mart barely breaks even on each car sale once commissions are paid.
Edward wants to motivate his sales force but avoid having excessive commissions.
Which of the following, if true, supports the argument that Edward should pay his sales team a
combination of salary plus commission?
A) Wilson Auto Mart’s sales team consists of high-performing, experienced salespeople.
B) Wilson Auto Mart has successfully implemented a “one price no hassle” pricing program.
C) Each Wilson Auto Mart salesperson is encouraged to sell at least ten vehicles each month.
D) Wilson Auto Mart salespeople are primarily asked to find new clients and service current
accounts.
40) Which of the following terms refers to the right to purchase a stated number of shares of a