Ryan and Heather are members of the marketing team at Model Industries, Inc. (MII),
responsible for generating ideas for new marketing strategies. Burt has done a
phenomenal job in gathering information necessary to help the team understand the
desires and needs of the client. All things being equal, Heather has the best record of
making good recommendations to Jeremy, vice president of marketing. Ryan can make
some good recommendations, but sometimes his recommendations are completely off
base. Usually, Jeremy pays careful attention to what Heather has to say, but generally
does not pay much attention to what Ryan proposes. In addition to Jeremy, Heather has
been meeting with the vice president of operations and other members of the executive
team to gain support for their request to increase the marketing budget.
According to research, the best way for Burt, Ryan, and Heather to improve their team
hierarchical sensitivity would be to implement _____.