143. Metropolitan, Inc., sells one of its products for $40 each. Sales volume averages 2,000 units per year.
Recently, its main competitor reduced the price of its product to $28. Metropolitan expects sales to drop
dramatically unless it matches the competitor’s price. In addition, the current profit per unit must be maintained.
Information about the product (for production of 2,000) is as follows:
Material handling (moves)
Warranties (number repaired)
Required:
Calculate the target cost for maintaining current market share and profitability.
Calculate the non-value-added cost per unit.
If non-value-added costs can be reduced to zero, can the target cost be achieved?
a.
Current selling price
Less: Current cost ($48,000/2,000)
Current profit per unit
Selling price to maintain market share
Less: Desired profit per unit
Target cost
Non-value-Added Costs
Materials:
$20,000/5,000 = $4 per pound
(5,000 – 4,900) ´ $4
$ 400
Labor:
$10,000/1,250 = $8 per hour
(1,250 – 1,200) ´ $8
400
Setups
6,000
Material handling
2,000
Warranties
10,000
Non-value-added costs
$18,800
Non-value-added cost per unit ($18,800/2,000 units)
$9.40