8. External sources can provide relevant information when industry trends and business risk are being
analysed.
9. Effective financial analysis relies on internal sources of information such as the financial
statements and notes to the accounts, as well as external sources such as the financial press and
trade journals.
10. Consistency implies that the measurement and display of transactions and events need to be carried
out in a consistent manner throughout an entity, and over time for that entity, but does not imply
there is consistency between entities.
11. Although the financial statements are important sources of information for financial analysis, it is
true to say that they lose some relevance in assessing the entity’s current position, due to the
historical nature of the information involved.
12. Financial analysis is only useful if it is measured relative to something else, such as past periods
and similar entities in the same industry.
13. Measuring profits against sales over a period of time provides information on the
increasing/decreasing profitability of the entity, and can determine whether the entity is
increasing/decreasing its efficiency in each sale made.
14. If profit has increased over a period of time relative to sales, and owners’ investments have not
increased at the same rate, then it would be reasonable to conclude that management has been
efficient in increasing returns to shareholders.
15. Solvency and profitability are important aspects of financial statement analysis, as an entity can be
in the position of not being able to repay debt, which could result in liquidation, even though the
entity is making profits.