97) What is formal and informal visual balance? If an organization is involved in advertising,
publishing and drug research, what kind of balance should they apply to their website and why?
Readers have complained that the company’s website does not really meet their needs and they
really need to dig for information. What changes should the organization focus on?
98) To show how a building would look post-renovation, a customer is shown a digitally
manipulated image of the existing building, with the new design in place. In the new image, the
surrounding buildings are replaced by pictures of tall trees and a scenic background is added. Is
this action ethical? Explain your answer.