43) Visual literacy is the ability to ________.
A) write effective links that serve for both navigation and content skimming
B) delete out-of-date content from wikis and replace with fresh content
C) cover the most important information briefly at first and then gradually revealing successive
layers of detail
D) briefly summarize the key points of a report/proposal
E) create effective images and to correctly interpret visual messages
44) You can achieve visual parallelism through ________.
A) the consistent use of color, shape, size, texture, position, scale, or typeface
B) the use of contrasting colors to emphasize differences
C) the symmetrical arrangement of images around a central point
D) the arrangement of strong and weak elements along a central axis
E) the uniform use of decorative elements even if they don’t add information
45) Carl has been asked to create an informal balance in the visual aspects of his organization’s
website. The aim is to make the website look dynamic and engaging. Therefore, Carl should
________.
A) depict items in contrasting colors, such as red and blue or black and white
B) emphasize similarities and make color differences more subtle
C) make sure he follows visual unparallelism
D) not distribute elements evenly, but still see that there is a balance maintained overall
E) make sure that elements in the images are arranged symmetrically around a central point or
axis
46) Mark has been asked to reduce chartjunk on the company website so that it looks more
organized and less cluttered. Mark should ________.
A) adapt a formal visual balance and arrange items symmetrically
B) adapt an informal visual balance and arrange items unevenly
C) remove the decorative elements that are irrelevant
D) only use 3-dimensional bar charts to maintain consistency
E) restrict the usage of graphs and charts
47) Tables are ideal when your audience ________.
A) wants to cover the most important information briefly at first and then gradually reveal
successive layers of detail
B) needs information that would be either difficult or tedious to handle in the main text
C) needs elements in the images to be arranged symmetrically around a central axis
D) wants the stronger and weaker elements to be distributed unevenly
E) wants to use similar page templates and formatting options
48) To create clear, effective tables ________.
A) always use screencasts
B) use common units and identify them
C) document the source of the data within the table
D) include chartjunk
E) use different templates and formatting options to make the content more dynamic
49) A line chart ________.
A) illustrates trends over time or plots the relationship of two variables
B) portrays numbers with the height or length of its rectangular bars
C) shows the relative frequency of terms
D) is used to show how the parts of a whole are distributed
E) illustrates a sequence of events from start to finish
50) Quentin is preparing a trend of the U.S unemployment rate over the past decade. Which of
the following visual choices is applicable here?
A) flowchart
B) inverted pyramid
C) line chart
D) pie chart
E) chartjunk
51) Fred is an intern at a leading marketing company. He is assigned the task of creating a chart
to illustrate the sale of Apple iPod classic over a period of five years by separating the consumers
into three age groups. Which of the following visual choices will be most effective?
A) flowchart
B) surface chart
C) tag cloud
D) pie chart
E) table
52) Jimmy is the assistant manager at a leading computer hardware manufacturing firm. He
needs to illustrate the company’s sales in the past quarter. Which of the following visual choices
will be most effective?
A) line chart
B) flowchart
C) tag cloud
D) pie chart
E) bar chart
53) A ________ is a commonly used tool for showing how the parts of a whole are distributed.
A) line chart
B) flowchart
C) pie chart
D) tag cloud
E) bar chart
54) Julia needs to illustrate the smartphone market share of different companies. Which of the
following visual choices will be most effective here?
A) line chart
B) pie chart
C) flowchart
D) histogram
E) bar chart
55) Bridgit needs to illustrate the relative frequency of search terms on her company’s website.
Which of the following visual choices will be most effective here?
A) tag cloud
B) pie chart
C) flowchart
D) histogram
E) bar chart
56) Pamela is asked to use a data visualization tool and show the relative frequency of the 50
most-used terms in survey responses. This information is to be posted on the company website.
For this Pamela should use ________.
A) linkage maps
B) clustering
C) calender motifs
D) tag clouds
E) lists
57) Cecily works at a leading bank as a research manager. She needs to illustrate the bank’s
widespread network of branches and customers but does not need to show quantity. Which of the
following will be the most effective here?
A) line chart
B) clustering
C) bar chart
D) tag cloud
E) table
58) A ________ illustrates a sequence of events from start to finish; it is indispensable when
illustrating processes, procedures, and sequential relationships.
A) line chart
B) histogram
C) bar chart
D) tag cloud
E) flowchart
59) Jane is a trainer at a publishing company and needs to illustrate the steps involved in the
editorial stage of pre-production. Which of the following will be most effective here?
A) data visualization
B) histogram
C) surface chart
D) table
E) flowchart
60) Anita is an HR executive and needs to illustrate the positions held and functions of people in
her company to the new employees. Which of the following will be the most effective here?
A) organization chart
B) clustering
C) surface chart
D) data visualization
E) flowchart
61) Diagrams that contain enough visual and textual information to function as independent
documents are sometimes called ________.
A) tag clouds
B) clusters
C) infographics
D) surface charts
E) histograms
62) When integrating texts and visuals, a(n) ________ helps readers “decode” the visual by
explaining what various colors, symbols, or other design choices mean.
A) tag cloud
B) legend
C) title
D) caption
E) appendix
63) When integrating texts and visuals, a(n) ________ usually offers additional discussion of the
visual’s content and can be several sentences long, if appropriate.
A) tag cloud
B) legend
C) title
D) caption
E) appendix
64) You can improve your business report’s readability by ________.
A) adding colorful adjectives and adverbs
B) using casual language
C) adding headings and subheadings
D) including humor
E) using corporate-speak
65) Robert needs to prepare a process report for top level managers. He understands that the
audience will be short on time. He should ________.
A) use monotonous writing
B) present information in a concise and skimmable format
C) use corporate-speak to reduce the length
D) accommodate clustering and tag clouds
E) add headings and subheadings
66) If you include a synopsis or an executive summary in your report, ________.
A) exclude the introduction to avoid redundancy
B) keep the introduction long
C) keep your introduction brief to avoid redundancy
D) the introduction is optional
E) the introduction should be of a similar length
67) Moreno has created an extensive report about travel expense trends at the optical firm
Eurovison. She has included the list of secondary sources that she has consulted in the
supplementary part of the report. This part of the supplement is known as the ________.
A) appendix
B) source list
C) index
D) reference
E) bibliography
68) Veronica has to respond to an RFP with a proposal. In her proposal, she needs to ________.
A) follow the instructions in the RFP
B) include only the letter of transmittal
C) include data visualization
D) only mention the tracking number
E) have a separate letter of authorization
69) A(n) ________ is a brief overview (one page or less) of a report’s most important points.
A) screencast
B) sandbox
C) appendix
D) synopsis
E) letter of transmittal