76. Refer to Trends in Hiring Practices. Central Market uses its application form to ____.
shield it from EEOC prosecution
administer selection tests
determine how well future employees are performing
Domino’s Pizza
At Domino’s Pizza, company-wide turnover is 158 percent. That means Domino’s must recruit,
hire, and train 180,000 people a year just to fill its company’s 114,000 jobs. And, with that much
turnover, you can’t consistently produce a quality product. Making and delivering pizza may seem
simple, but up the ante to making and delivering one million pizzas each night, as Domino’s does, and
all of a sudden it’s not quite so easy, especially if you’re always working with inexperienced
employees. For instance, even a simple job like taking orders has a learning curve when you’re taking
45 to 50 orders an hour. In fact, a new order taker usually requires 80 hours to become as reliable as an
experienced one. Until they learn their jobs, new workers make lots of mistakes such as getting orders
wrong, giving out the wrong change, and showing up at customers’ homes with the wrong pizza.
Those mistakes are costly in two ways.
First, if the order is wrong, late, or missing, customers get angry and may not do business with
you again. Indeed, according to the University of Michigan’s American consumer satisfaction index,
Domino’s ranks in the bottom half of fast–food companies. Second, to right those wrongs, Domino’s
often says the pizza is free—“Our fault, no charge.”—and that hurts profits. So much turnover is costly
in other ways as well. For one thing, it costs time and money to find and hire new workers. Domino’s
estimates that it costs $2,500 to replace each hourly worker who leaves and $20,000 to replace a store
manager. Then all those new workers must be trained, and that takes time and money. At Domino’s,
each new worker spends the first 30 days in training, learning to take orders, handle the cash register,
make pizza dough, and, ultimately, how to make a pizza in less than a minute. When everything is
considered, turnover is costing the company several hundred million dollars a year, or an astonishing
15 percent to 20 percent of revenues. The question, of course, is what to do about it.
Robert Chabot, who owns RAM Pizza, a series of Domino’s franchise stores, says, “This business
is all about who you hire. It’s about people: those who want to do it (good work) and those who don’t.”
Consequently, Chabot relies heavily on employee referrals to first identify good job applicants. Chabot
assumes that if current employees are satisfied with their jobs, they’ll tell their family and friends
about their positive work experiences, and those people will in turn want to work for him and RAM
pizza (i.e., Domino’s). He also pays employees $25 for each person they recommend who gets hired
and then stays for 90 days.
Domino’s is also doing a much better job of screening and selecting potential managers. Anyone
who wants to manage a Domino’s store has to pass a 30-minute online test of their financial and
management skills. If you’re not familiar with financial concepts such as “break–even” and “cash
flow,” and you’re not sure how to handle poorly performing employees (hint: yelling and screaming
isn’t the preferred answer), then you’re unlikely to pass the test.
77. Refer to Domino’s. Robert Chabot relies heavily on employee referrals to first identify good job
applicants. In other words, Chabot uses ____.
a reliable selection process