46) Which of the following scenarios reflects sampling bias?
A) Natasha surveys 50 people at two leading malls to study consumer behavior in Atlanta.
B) Robert has designed a 20 minute online survey on product preference for his marketing class.
C) Brian includes leading questions to help people taking his product satisfaction survey.
D) Marilyn formulates a short and easy-to-answer property survey for East Clapham Town.
E) Brandon develops a group administered survey for 200 students at the same school to check
the frequency of visits on various websites.
47) Justin needs to conduct and record interviews with potential customers, for a recently
launched product. Which of these suggestions would you give him?
A) Focus generally on open-ended questions and provide the questionnaire before recording.
B) Focus generally on closed questions and these need not be recorded.
C) Use surveys to ask questions that include descriptors such as “often” or “frequently”.
D) Never confuse the customer with both open and close questions.
E) Ask open-ended and closed questions but record with permission.
48) Richard needs to get in-depth information about a new performance analysis tool straight
from an expert whose ideas would be quoted in a report. For this Richard should ________
A) use a simple survey format
B) ask closed questions to get the experts opinion
C) insist on a videotaped interview
D) email a copy of the questions to the expert, two days before the interview
E) ask questions which can only be answered in numbers or facts
49) Which of the following is true about conducting interviews?
A) Open-ended questions elicit a specific answer, such as yes or no.
B) Interviews are more effective when done spontaneously, especially if you’d like to quote your
subjects in writing.
C) Interviews can have a variety of formats, including email exchanges to group discussions.
D) Closed questions should be included to solicit opinions, insights, and information.
E) Include many closed questions to take full advantage of the interactive interview setting.
50) ________ provide the feedback that employees, managers, and others need in order to make
decisions, take action, and respond to changes.
A) Informational reports
B) Market analysis reports
C) Troubleshooting reports
D) Due diligence reports
E) Analytical reports
51) ________ provide feedback on a wide variety of an organization’s functions, including sales,
inventories, expenses, shipments, and so on.
A) Business plans
B) Personal activity reports
C) Policy reports
D) Operating reports
E) Position papers
52) Samantha needs to prepare and present a report which details the handling of certain
hazardous materials in the organization’s premises. For this she needs to prepare a ________.
A) compliance report
B) progress report
C) due diligence report
D) trouble shooting report
E) business plan
53) Which of the following informational reports outlines policies and procedures that need to be
implemented?
A) personal activity reports
B) position papers
C) operating reports
D) business plans
E) progress reports
54) Ruth has to prepare an informational report, highlighting the disadvantages of an older
approach and the advantages of a newer approach. The topical organization of her material
would involve ________.
A) comparison
B) category
C) similarities
D) sequence
E) chronology
55) Ricky has to prepare an informational report to simply present his company’s annual sales,
profits, and investments. Which of the following topical organizations is most suitable for such a
report?
A) geography
B) sequence
C) category
D) similarities
E) chronology
56) The introduction of e-book readers like Kindle and iPad has created a dramatic shift in
reading habits. Which of the following, if true, would weaken the argument that most busy
business professionals prefer online reports to offline reports?
A) Bad reading postures can cause repetitive strain injuries. Ergonomically designed chairs could
help reduce these injuries.
B) If they can’t find what they’re looking for in a few minutes, most readers will not read through
the entire report.
C) When browsing through reports posted online, readers can proceed in any order they please.
D) Reading speeds are 25 percent faster on paper than on an electronic screen.
E) With most reports being emailed, organizations are turning into paperless environments.
57) ________ is a term used by website designers to describe the structure and navigational flow
of all the parts of a website.
A) Topical organization
B) Metacrawlers
C) Search engine optimization
D) Informational design
E) Information architecture
58) Ron is setting up a website for his organization, which will cater to multiple target audiences
like potential employees, customers, investors, and the news media. To organize his site
effectively and help the readers explore on their own, he should ________.
A) develop the content and then plan the site structure
B) let his readers be in control by creating links and pathways
C) make a detailed work plan with a linear outline
D) keep information in large chunks, that are linked logically
E) provide a clear list of instructions
59) Which of the following should a website designer do in order to ensure that her site is
organized effectively?
A) Plan the site structure and navigation before she writes.
B) Take a survey directed at the targeted audience to make the site user-friendly.
C) Make a note of similar Websites and attempt to create a similar atmosphere.
D) Give the sequence of the content more importance than the navigation.
E) Ensure insertion of various promotions and ads in order to make the site look more
commercial.
60) Sue needs to create a report that looks into the financial implications of acquiring another
company. So she needs to prepare a(n) ________.
A) failure analysis report
B) market analysis report
C) analytical report
D) feasibility report
E) due diligence report
61) Joe’s company has incurred substantial losses due to a few unplanned investments in
technology shares. He needs to prepare a report which brings out the lessons learned from this
debacle. Reports of this kind are examples of ________.
A) policy reports
B) troubleshooting reports
C) failure analysis reports
D) due diligence reports
E) compliance reports
62) Which of the following analytical reports assesses opportunities?
A) market analysis report
B) failure analysis report
C) troubleshooting report
D) feasibility report
E) justification report
63) Ryan needs to create a report, which will explore the potential ramifications of a decision,
that he and the other managers are considering. For this he needs to create a ________ report.
A) market analysis
B) compliance
C) troubleshooting
D) feasibility
E) policy
64) Percy has been asked to suggest his recommendations after reviewing the new policy
changes in the organization. Using the direct approach and the 5-steps to unfold his
recommendations, Percy should conclude his recommendations by ________.
A) summarizing the problem
B) mentioning potential risks
C) summarizing the recommendations
D) listing the recommendations
E) giving details on procedures, costs, and benefits
65) Rupert is planning a report which will be presented to his colleagues at the company summit.
Most conclusions in the report are summarized suggestions from his colleagues. While
presenting he should use the direct approach and focus on ________.
A) keeping the issues simple
B) all the issues at hand
C) prioritizing the issues
D) not highlighting the methods
E) the conclusions
66) When planning analytical reports for audiences that are potentially skeptical or hostile,
consider using the ________.
A) indirect approach and unfold your recommendations using a series of five steps
B) indirect approach to logically build toward your conclusion or recommendation
C) direct approach to highlight the actions you expect from your audience
D) direct approach, focusing immediately on your conclusions or recommendations
E) direct approach and arrange the material in a categorical order
67) The 2 + 2 = 4 approach for logical arguments ________.
A) attempts to convince readers by demonstrating that everything adds up to your conclusions
B) uses a number of criteria to decide which option to select from two or more possibilities
C) establishes the need for action in the introduction by briefly describing the problem or
opportunity
D) communicates the main idea quickly by oversimplifying the situation.
E) describes the structure and navigational flow of all the parts of a website
68) Internal proposals ________.
A) examine the financial aspects of a proposed decision studies events that happened in the past,
with the hope of learning how to avoid similar failures in the future
B) assess the likelihood of success for new products or sales
C) convey information showing similarities and differences between two or more entities
D) request decisions from managers within the organization
E) request decisions from parties outside the organization
69) Proposals that request funds from government agencies and other sponsoring organizations
are ________ proposals.
A) investment
B) grant
C) sales
D) solicited
E) external
70) Proposals that present solutions for potential customers and request purchase decisions are
called ________.
A) investment proposals
B) grant proposals
C) sales proposals
D) policy papers
E) operative proposals
71) ________ are generally prepared at the request of external parties that require a product or a
service.
A) Business plans
B) Solicited proposals
C) Request for proposals
D) Policy papers
E) Due diligence reports
72) A(n) ________ includes instructions that specify exactly the type of work to be performed or
products to be delivered, along with budgets, deadlines, and other requirements.
A) unsolicited report
B) market analysis report
C) due diligence report
D) policy report
E) request for proposal