Chapter 1 Toyota Earning Low Rate Return Saturn Found

Document Type
Test Prep
Book Title
Managerial Economics: Applications-- Strategies and Tactics (Upper Level Economics Titles) 13th Edition
Authors
Frederick H.deB. Harris, James R. McGuigan, R. Charles Moyer
Test Bank Chapter 1
Chapter 1Introduction and Goals of the Firm
MULTIPLE CHOICE
1. The form of economics most relevant to managerial decision-making within the firm is:
a.
macroeconomics
b.
welfare economics
c.
free-enterprise economics
d.
microeconomics
e.
none of the above
2. If one defines incremental cost as the change in total cost resulting from a decision, and incremental
revenue as the change in total revenue resulting from a decision, any business decision is profitable if:
a.
it increases revenue more than costs or reduces costs more than revenue
b.
it decreases some costs more than it increases others (assuming revenues remain constant)
c.
it increases some revenues more than it decreases others (assuming costs remain constant)
d.
all of the above
e.
b and c only
3. In the shareholder wealth maximization model, the value of a firm's stock is equal to the present value
of all expected future ____ discounted at the stockholders' required rate of return.
a.
profits (cash flows)
b.
revenues
c.
outlays
d.
costs
e.
investments
4. Which of the following statements concerning the shareholder wealth maximization model is (are)
true?
a.
The timing of future profits is explicitly considered.
b.
The model provides a conceptual basis for evaluating differential levels of risk.
c.
The model is only valid for dividend-paying firms.
d.
a and b
e.
a, b, and c
5. According to the profit-maximization goal, the firm should attempt to maximize short-run profits since
there is too much uncertainty associated with long-run profits.
a.
true
b.
false
6. According to the innovation theory of profit, above-normal profits are necessary to compensate the
owners of the firm for the risk they assume when making their investments.
a.
true
b.
false
7. According to the managerial efficiency theory of profit, above-normal profits can arise because of
high-quality managerial skills.
a.
true
b.
false
8. Which of the following (if any) is not a factor affecting the profit performance of firms:
a.
differential risk
b.
innovation
c.
managerial skills
d.
existence of monopoly power
e.
all of the above are factors
9. Agency problems and costs are incurred whenever the owners of a firm delegate decision-making
authority to management.
a.
true
b.
false
10. Economic profit is defined as the difference between revenue and ____.
a.
explicit cost
b.
total economic cost
c.
implicit cost
d.
shareholder wealth
e.
none of the above
11. Income tax payments are an example of ____.
a.
implicit costs
b.
explicit costs
c.
normal return on investment
d.
shareholder wealth
e.
none of the above
12. Various executive compensation plans have been employed to motivate managers to make decisions
that maximize shareholder wealth. These include:
a.
cash bonuses based on length of service with the firm
b.
bonuses for resisting hostile takeovers
c.
requiring officers to own stock in the company
d.
large corporate staffs
e.
a, b, and c only
13. The common factors that give rise to all principal-agent problems include the
a.
unobservability of some manager-agent action
b.
presence of random disturbances in team production
c.
the greater number of agents relative to the number of principals
d.
a and b only
e.
none of the above
14. The Saturn Corporation (once a division of GM) was permanently closed in 2009. What went wrong
with Saturn?
a. Saturn’s cars sold at prices higher than rivals Honda or Toyota, so they could not sell many cars.
b. Saturn sold cars below the prices of Honda or Toyota, earning a low 3% rate of return.
c. Saturn found that young buyers of Saturn automobiles were very loyal to Saturn and GM.
d. Saturn implemented a change management view that helped make first time Saturn purchasers
trade up to Buick or Cadillac.
e. all of the above
15. A Real Option Value is:
a. An option that been deflated by the cost of living index makes it a “real” option.
b. An opportunity cost of capital.
c. An opportunity to implement cost savings or revenue expansion in a flexible business plan.
d. An objective function and a decision rule that comes from it.
e. Both a and b.
16. Which of the following will increase (V0), the shareholder wealth maximization model of the firm:
V0(shares outstanding) = t=1 ( t ) / (1+ke)t + Real Option Value.
a. Decrease the required rate of return (ke).
b. Decrease the stream of profits (t).
c. Decrease the number of periods from to 10 periods.
d. Decrease the real option value.
e. All of the above.
17. The primary objective of a for-profit firm is to ___________.
Test Bank Chapter 1
a. maximize agency costs
b. minimize average cost
c. maximize total revenue
d. set output where total revenue equals total cost
e maximize shareholder value
18. Possible goals of Not-For-Profit (NFP) enterprises include all of the following EXCEPT:
a. maximize total costs
b. maximize output, subject to a breakeven constraint
c. maximize the happiness of the administrators of the NFP enterprise
d. maximize the utility of the contributors
e. a. and c.
19. The flat-screen plasma TVs are selling extremely well. The originators of this technology are earning
higher profits. What theory of profit best reflects the performance of the plasma screen makers?
a. risk-bearing theory of profit
b. dynamic equilibrium theory of profit
c. innovation theory of profit
d. managerial efficiency theory of profit
e. stochastic optimization theory of profit
20. To reduce Agency Problems, executive compensation should be designed to:
a. create incentives so that managers act like owners of the firm.
b. avoid making the executives own shares in the company.
c. be an increasing function of the firm's expenses.
d. be an increasing function of the sales revenue received by the firm.
e. all of the above
21. Recently, the American Medical Association changed its recommendations on the frequency of pap-
smear exams for women. The new frequency recommendation was designed to address the family
histories of the patients. The optimal frequency should be where the marginal benefit of an additional
pap-test:
a. equals zero.
b. is greater than the marginal cost of the test
c. is lower than the marginal cost of an additional test
d. equals the marginal cost of the test
e. both a and b.
22. Shirking of one’s duties is often encountered in team production settings because
Test Bank Chapter 1
a. few individuals are well-intentioned
b. teamwork is recognized as less significant than individual performance
c. teammates face a dilemma posed by a dominant strategy to shirk
d. reputation effects dominate in long-term teams
e. teamwork can be less than the sum of the individual parts
23. The moral hazard in team production arises from
a. poorly designed team membership
b. lack of proper assignment of individual tasks
c. disorganization in groups
d. a conflict between tactically best interest and one’s duty
e. insufficient experience

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