Home Inspirations
Hailey works for her father in a family-owned business called Home Inspirations, a bedding company that has been
in operation since the 1800s. When her father retires, Hailey plans on taking over the business. Hailey is aware of
many things about the company that she likes, and a few things that she does not. She has particularly noted that
when the economy has low unemployment and high total income, sales are great. However, any other time, sales
are not so good.
Currently, all of the bedding items are created in one place and everyone works on various tasks every day. Hailey
is thinking about streamlining the production process so that individuals would be responsible for only one task. She
believes that if production would increase, she could sell her products at a lower price and increase revenue. She
knows that most bedding products available in the market are very similar in nature and satisfy the same need.
However, if she were able to lower prices, this might give her company the competitive advantage that it needs.
She would then be able to invest money in differentiating her products by providing unique features, building the
brand name, and offering services such as free delivery. She is also considering selling her products on the Internet.
Hailey knows that her father does not like change very much, but she feels these changes are important for the
future of the company.
23. Refer to Home Inspirations. Hailey noticed that when sales were up, the economy was in a
a. depression.
b. peak period.
c. grace period.
d. recession.
e. stagnant mode.