43. A competitive advantage
a. can be permanent if the firm has successfully implemented the strategic management process.
b. entails reducing investors‘ risk to near zero.
c. can be identified only if it has been unsuccessfully challenged by competitors.
d. exists when competing firms are unable to find investors.
44. Above-average returns are
a. higher profits than the firm earned the previous year.
b. higher profits than the industry averaged over the last 10 years.
c. profits in excess of what an investor expects to earn from a historical pattern of performance of the firm.
d. returns in excess of what an investor expects to earn from other investments with a similar level of risk.
45. The strategic management process is
a. a set of activities that will assure a sustainable competitive advantage and above-average returns for the
firm.
b. a decision-making activity concerned with a firm’s internal resources, capabilities, and competencies,
independent of the conditions in its external environment.
c. a process directed by top–management with input from other stakeholders that seeks to achieve above-
average returns for investors through effective use of the organization’s resources.
d. the full set of commitments, decisions, and actions required for the firm to achieve above-average returns
and strategic competitiveness.