Chapter 1 In addition to the variables listed above

Chapter 1: Data and Decisions– Quiz A Name_________________________

1.1.1 Identify various aspects of studies and experiments and/or classify variables.

1. Viamedia, the cable industry’s leading independent cable rep firm and provider of

online advertising services, sponsored an online survey in June, 2013 to understand

television viewing habits. The survey was given to 2,029 American adults age 18 and

older, of whom 1,958 watch television programming. Of interest was how Americans

watched television –72% watch cable TV while 33% watch on a device (tablet,

smartphone, computer). Describe the W’s for the information given.

• Who:

• What:

• When:

• Where:

• How:

• Why:

1.2.2 Identify various aspects of studies and experiments and/or classify variables.

2. The following tables display some of the demographic data collected in a recent

(2012) Nielsen Global Survey analyzing Asian American purchasing behaviors and

television viewing patterns. List the variables in the data set. Indicate whether each

variable is categorical or quantitative. If the variable is quantitative, give the units.

Age

Distribution

% Total

U.S.

Households

% Asian-

American

Households

0–9 13% 12%

10–17 11% 10%

18–24 10% 10%

25–34 13% 16%

45–54 14% 14%

55–74 20% 14%

75+ 6% 4%

Income

Ranges

% Total

U.S.

Households

% Asian-

American

Households

< $25,000 24% 20%

$25,000–

$34,999

11% 8%

$35,000–

$49,999

16%

13%

$50,000–

$74,999

20% 18%

$75,000–

$99,999

12% 14%

$100,000+ 18% 29% Composition

of Asian-

Americans

%

Composition

Asian-Indian 19%

Vietnamese 11%

Chinese 23%

Korean 10%

Filipino 17%

Japanese 5%

Other Asian 15%

1-2 Chapter 1 Data and Decisions

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

3. In addition to the variables listed above, data were also collected on the variables

listed below. Indicate whether each is nominal or ordinal.

• Region of U.S. (NE, NW, MW, SW, SE)

• Education (Less than High School, High School, Some College, College +)

• Marital Status (Single, Widowed, Divorced, Married)

1.2.3 Identify various aspects of studies and experiments and/or classify variables.

4. For each of the following, indicate whether the data are cross-sectional or time series:

• Monthly spending on household goods

• Change in population for 5 consecutive years

• Percentage of adults who bank online

• Composition of types of Asian American families in the most populated U.S.

cities.

• Monthly demand for a technology item

• Percentage of adults who purchase goods online

Quiz A 1-3

Chapter 1: Data and Decisions – Quiz A – Key

1-4 Chapter 1 Data and Decisions

Quiz A 1-5

1-6 Chapter 1 Data and Decisions

Chapter 1: Data and Decisions – Quiz B Name_________________________

1.1.1 Identify various aspects of studies and experiments and/or classify variables.

1. Consumer Reports Health routinely compares drugs in terms of effectiveness and

safety. In summer 2008 they reviewed drugs used to treat arthritis. Information was

reported on convenience of use (how many pills required each day), possible side effects

(e.g., dizziness, stomach upset), cost, and ratings of effectiveness in relieving symptoms

(very effective, somewhat effective, not effective). Describe the W’s for the information

given.

• Who:

• What:

• When:

• Where:

• How:

• Why:

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

2. List the variables reported in the Consumer Reports Health article on drugs used to

treat arthritis. If the variable is quantitative, give the units. If the variable is categorical,

indicate whether it is nominal or ordinal.

1.2.2 Identify various aspects of studies and experiments and/or classify variables.

3. The Human Resources Department of a large corporation maintains records on its

employees. The table displays some of these data. List the variables in the data set.

Indicate whether each variable is categorical or quantitative. If the variable is

quantitative, give the units. If the variable is categorical, indicate whether it is nominal or

ordinal.

Age Employment

Category

Require an MBA

Degree?

Prefer Graduates

with Work

Experience?

Median Salary of

New Graduates

Sales No No $35,000

Management Yes Yes $47,000

Accounting No Yes $52,000

Advertising No No $45,000

1.2.3 Identify various aspects of studies and experiments and/or classify variables.

4. For each of the following, indicate whether the data are cross-sectional or time series:

• Dow Jones Index

• Eating habits by age group

• Attitudes toward abortion over past 10 years

• Voting behavior data for a particular neighborhood

1-10 Chapter 1 Data and Decisions

Chapter 1: Data and Decisions – Quiz C – Key

Quiz C 1-11

1-12 Chapter 1 Data and Decisions

Chapter 1: Data and Decisions – Quiz D – Multiple Choice

Name________________________

1.1.1 Identify various aspects of studies and experiments and/or classify variables.

1. In the fall of 2007, the Pew Internet & Life Project conducted telephone interviews

with a sample of American adults aged 18 and older about online shopping. American

adults aged 18 and older constitute the ______ of the study.

A. Who

B. What

C. When

D. Where

E. How

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

2. A few of the variables for which data were collected in the Pew Internet & Life

Project study about online shopping include age, gender, income, and number of hours

spent shopping online per month. Which of the variables is categorical?

A. Age

B. Gender

C. Income

D. Number of hours spent shopping online

E. None

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

3. The Pew Internet & Life Project study about online shopping asked respondents to

indicate their education level on the following scale: Less than High School, High

School, Some College, College +. Which of the following statements is (are) true?

A. Education level is a categorical variable.

B. Education level is nominal scaled.

C. Education level is ordinal scaled.

D. Both A and B

E. Both A and C

Quiz D 1-13

1.1.1 Identify various aspects of studies and experiments and/or classify variables.

4. Consumer Reports Health routinely compares drugs in terms of effectiveness and

safety. In summer 2008 they reviewed drugs used to treat arthritis. Among the

information reported was convenience of use (how many pills required each day) and

possible side effects (e.g., dizziness, stomach upset). Convenience of use and possible

side effects constitute the ________ of the study.

A. Who

B. What

C. When

D. Where

E. How

1.1.1 Identify various aspects of studies and experiments and/or classify variables.

5. What is the “Who” in a Consumer Reports Health study on the effectiveness and

safety of drugs used to treat arthritis?

A. drugs to treat arthritis currently on the market

B. convenience of use and possible side effects

C. summer 2008

D. the United States

E. testing on drugs

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

6. A Consumer Reports Health study on the effectiveness and safety of arthritis drugs

collected data on possible side effects. This is what kind of variable?

A. Quantitative

B. Categorical

C. Nominal

D. Both A and C

E. Both B and C

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

7. A Consumer Reports Health study on arthritis drugs takes into consideration cost.

Cost is

A. is a nominal variable.

B. is a categorical variable.

C. is a quantitative variable.

D. is an ordinal variable.

E. is an irrelevant variable.

1-14 Chapter 1 Data and Decisions

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

8. The Human Resources Department of a large corporation maintains records on its

employees. Data are maintained of the following variables: Age, Employment Category,

Education, Whether or not the employee participates in a wellness program, and

Paycheck benefit deductions. Which of these variables are categorical?

A. Age, Employment Category, and Education

B. Employment Category, Education, and Whether or not the employee participates in

a wellness program

C. Education, Whether or not the employee participates in a wellness program, and

Paycheck benefit deductions

D. All of the variables

E. None of the variables

1.2.3 Identify various aspects of studies and experiments and/or classify variables.

9. Which of the following is (are) based on cross sectional data?

A. Company quarterly profits

B. Percentage of American adults who work full time

C. Historical closing stock prices

D. All of the above

E. None of the above.

1.2.3 Identify various aspects of studies and experiments and/or classify variables.

10. Which of the following is (are) time series data?

A. Weekly receipts at a clothing boutique

B. Monthly demand for an automotive part

C. Quarterly sales of automobiles

D. All of the above

E. None of the above

Quiz D 1-15

Chapter 1: Data and Decisions – Quiz D – Key

1-16 Chapter 1 Data and Decisions

Chapter 1: Data and Decisions – Quiz E – Multiple Choice

Name___________________

1.1.1 Identify various aspects of studies and experiments and/or classify variables.

1. A university is interested in gauging student satisfaction in its online MBA program.

A survey is designed and administered via the Internet to a sample of students currently

active in the program. Which of the following would best describe the cases?

A. Participants

B. Respondents

C. Experimental Units

D. Subjects

E. Variables

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

2. In a survey undertaken by a university to gauge student satisfaction in its online MBA

program, one question asked students to indicate their employment status (unemployed,

employed part-time, employed full-time). Which of the following is true?

A. This variable is categorical.

B. This variable is quantitative.

C. This is an identifier variable.

D. Both A and C.

E. Both B and C.

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

3. In a survey undertaken by a university to gauge student satisfaction in its online MBA

program, one question asked students to indicate the number of credits they had

transferred into the program. Which of the following is true?

A. This variable is categorical.

B. This variable is transactional.

C. This variable is quantitative.

D. This is an identifier variable.

E. This variable is nominal.

Quiz E 1-17

1.1.1 Identify various aspects of studies and experiments and/or classify variables.

4. Researchers in e-commerce design an experiment to determine what factors are most

important to online consumers when completing a transaction via the Internet.

Individuals perform tasks on a set of Web sites and record their impressions about

various attributes. Which of the following would best describe the cases?

A. Participants

B. Respondents

C. Experimental Units

D. Transactions

E. Variables

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

5. A popular travel magazine regularly reviews hotels worldwide. In a recent issue, it

focused on hotels in Hawaii. Among the variables for which it provided data was

whether or not the hotel included a spa. This is a

A. quantitative variable.

B. identifier variable.

C. ordinal variable.

D. categorical variable.

E. transactional variable.

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

6. A popular travel magazine regularly reviews hotels worldwide. In a recent issue, it

focused on hotels in Hawaii. Among the variables for which it provided data was the

price range for rooms with an ocean view. Which of the following statements is true?

A. These data are transactional.

B. This variable is quantitative and the units are $.

C. This variable is quantitative and the units are number of rooms.

D. This variable is qualitative and ordinal.

E. These data are time series.

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

7. A mid-priced chain of hotels, Hometown Suites, strives to make its guests “feel at

home” by providing amenities such as microwaves in every room. Comment cards are

used to get feedback on the importance of such amenities by asking guests to rate them

using the scale: ___ Essential ___ Important ___ Not Important. These data are

A. qualitative.

B. nominal.

C. ordinal.

D. both A and B.

E. both A and C.

1-18 Chapter 1 Data and Decisions

1.3.1 Identify various aspects of studies and experiments and/or classify variables.

8. A locally owned spa, Alexander’s, is interested in adding a tea room that not only

offers specialty teas but an organic lunch menu. In order to determine how many of its

regular customers would be interested in such an addition, Alexander’s sent out a short e-

mail questionnaire. The source of these data is

A. the Internet.

B. transactional.

C. a designed survey.

D. a designed experiment.

E. secondary.

1.2.3 Identify various aspects of studies and experiments and/or classify variables.

9. A locally owned spa, Alexander’s, is interested in adding a tea room that not only

offers specialty teas but an organic lunch menu. In order to determine how many of its

regular customers would be interested in such an addition, Alexander’s sent out a short e-

mail questionnaire. One question asked its customers to indicate how much they spend

monthly on all natural, organic products. These data are

A. cross-sectional.

B. time series.

C. categorical.

D. transactional.

E. experimental.

1.2.3 Identify various aspects of studies and experiments and/or classify variables.

10. A mid-priced chain of hotels, Hometown Suites, collects data on monthly occupancy

rates for forecasting and planning purposes. These data are

A. cross-sectional.

B. time series.

C. categorical.

D. transactional.

E. experimental.

Quiz E 1-19

Chapter 1: Data and Decisions – Quiz E – Key

1-20 Chapter 1 Data and Decisions

Chapter 1: Data and Decisions – Quiz F– Multiple Choice

Name___________________

1.1.1 Identify various aspects of studies and experiments and/or classify variables.

1. In June, 2013, Viamedia sponsored an online survey to sample a group of American

adults aged 18 and older about watching television. American adults aged 18 and older

constitute the ______ of the study.

A. Who

B. What

C. When

D. Where

E. How

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

2. A few of the variables for which data were collected in the Viamedia survey about

television viewing include age, gender, income, and type of device used to watch

television. Which of the variables is categorical?

A. Age

B. Type of device used to watch television

C. Income

D. All

E. None

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

3. The data collected in a recent (2012) Nielsen Global Survey analyzed Asian American

demographics. Which of the following statements is (are) true?

A. Education level is a categorical variable.

B. Education level is nominal scaled.

C. Education level is ordinal scaled.

D. Both A and B

E. Both A and C

1.1.1 Identify various aspects of studies and experiments and/or classify variables.

4. Businesses are interested in the work experience of recent graduates from a local

business school. Whether or not the graduates have work experience constitutes the

________ of the study.

A. Who

B. What

C. When

D. Where

E. How

Quiz F 1-21

1.1.1 Identify various aspects of studies and experiments and/or classify variables.

5. What is the “What” in a Consumer Reports Tipping study on the level of tipping

during the current holiday season compared to the last holiday season?

A. whether or not tipped

B. amount of tip compared to last year

C. the type of tip

D. the United States

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

6. A Consumer Reports survey on the level of tipping for service providers. This is what

kind of variable?

A. Quantitative

B. Ordinal

C. Nominal

D. Both A and C

E. Both B and C

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

7. A Consumer Reports study on tipping takes into consideration median amount of

tipping for service providers. Tipping is

A. is a nominal variable.

B. is a categorical variable.

C. is a quantitative variable.

D. is an ordinal variable.

E. is an irrelevant variable.

1.2.1 Identify various aspects of studies and experiments and/or classify variables.

8. The Human Resources Department of a large corporation maintains records on its

employees. Data are maintained of the following variables: Age, Employment Category,

Education, and Whether or not the employee has an advanced degree. Which of these

variables are categorical?

A. Age, Employment Category, and Education

B. Employment Category and Education

C. Education and Whether or not the employee has an advanced degree

D. All of the variables

E. None of the variables

1-22 Chapter 1 Data and Decisions

1.2.3 Identify various aspects of studies and experiments and/or classify variables.

9. Which of the following is (are) based on cross sectional data?

A. Company quarterly profits

B. Percentage of American adults who work full time

C. Dow Jones Index

D. All of the above

E. None of the above.

1.2.3 Identify various aspects of studies and experiments and/or classify variables.

10. Which of the following is (are) time series data?

A. Monthly receipts at an apparel shop

B. Monthly demand for a technology item

C. Dow Jones Index

D. All of the above

E. None of the above

Quiz F 1-23

Chapter 1: Data and Decisions – Quiz F – Key