Chapter 1: The Role of Accounting Information in Management Decision Making 1-17
considering whether to manufacture and sell the brakes as part of their current product mix or
whether to sell the patent to a large bicycle manufacturer.
b. Mike Penny is trying to decide whether to major in accounting or to graduate with a double major
in accounting and information systems. He has been discussing his options with several people in
firms that would be likely to hire him. He has been told that he will make more money at the
beginning of his career if he completes both the accounting and information system degrees.
However, a double degree will add a year and a half to his time at the university.
Problems
1. Flora is deciding whether to go on a spring break cruise or drive to Florida and spend a week at
Daytona Beach. Her best friend is going on the cruise, but Flora has never been on a cruise before
and is concerned that she cannot leave if she does not like it. If she drives to Florida, she can either
drive back to campus or go home if the beach trip is not what she expects. She also needs to consider
the costs associated with both trips because her finances are somewhat limited. If she spends too
much on the trip, she will not have enough money to finish the semester and will have to increase the
hours that she works, which will likely lower her grades for the semester. Following is information
about both alternatives.
Cost for the cruise is $600 if she shares a room with her friend. It is a four-day cruise. This cost
includes all meals and incidentals while she is on the boat. In addition, there will be three off shore
excursions and no costs are covered once passengers leave the boat. After discussing these costs with
her friend, Flora estimates these costs for the trip. She believes she will spend about $150 for
excursions. She will have to drive to Daytona beach because that is the cruise ship’s home port. She
estimates that cost to be $250 and to take more than one day with an overnight stay each way. The
cruise ship charges for parking at $10 per day.
Alternatively Flora can drive to Daytona Beach at a cost of $250, stay in a hotel and enjoy the beach.
If she does this, it will cost $180 and another friend will share this cost. They will stay at the hotel for
four days. Flora has estimated the cost of food, beverages, and entertainment to be about $75 per day.
However other students have told her that this amount is too little. The hotel charges $5 a day for
parking. While she is gone, Flora needs to pay a house sitter to feed her kitten and water her plants.
This costs $12 per day.
a. What are the relevant costs for deciding whether to take the cruise or stay in Daytona Beach?
b. What factors other than costs might influence Flora’s decision? List at least two.
c. Consider your own preferences for this problem. Do you expect Flora’s preferences to be the
same as yours? How can you control for your biases and consider this problem from Flora’s
point of view?
2. Suppose the current average cost per mile for operating a car is $0.70 but the cost of gas and
maintenance is $0.40. Beth is required to drive to a client’s office that is 50 miles away (100 miles
round-trip). The client is an artist, and Beth will be expected to take the client to lunch as part of their
meeting. Beth can use her own car (a brand-new luxury sedan) and be reimbursed $0.50 per mile, use
a company-owned vehicle (a 3-year-old economy sedan), or rent a 4-year-old sports car from Gamma
Car Rental for $25 per day plus $0.25 per mile. Identify relevant information from the preceding
paragraph for Beth’s transportation decision. For each piece of relevant information, discuss why you
believe it is relevant.
a. Identify the least costly alternative from the company’s perspective.
b. Identify two qualitative factors that might influence Beth’s decision.