70) In order to use communication technology effectively, you should NOT ________.
A) use the powerful filtering and tagging capabilities of your system
B) limit your presence on online social networks
C) connect with people face-to-face frequently
D) routinely activate visual alerts for incoming messages
E) try to control the number and types of messages you receive
71) Communication becomes less important as you take on leadership and management roles.
72) Companies that communicate well significantly outperform those that communicate poorly.
73) The ability to follow accepted standards of grammar, spelling, and other aspects of high–
quality writing and speaking is a skill employers expect of you today.
74) An audience-centered approach to communication means that professionals focus on giving
vague impressions to meet the needs of the audience.
75) According to the basic eight-step model of communication, the communication process starts
with the sender producing a message in a transmittable medium.
76) The medium of a message refers to the form a message takes and the channel is the system
used to deliver the message.
77) Decoding refers to the process of expressing an idea into a message using words and images.
78) The social communication model is primarily defined by a broadcasting or publishing
mindset.
79) Business Communication 2.0 is bidirectional and tends to have high message frequency.
80) The social communication model includes information overload, information security risks,
and the need to monitor and respond to numerous conversational threads.
81) Selective misquoting and stealth marketing are considered ethical.
82) An ethical lapse involves choosing among alternatives that aren’t clear-cut.
83) An ethical dilemma can involve choosing between two conflicting alternatives that are both
ethical and valid.
84) Ensuring ethical business communication requires three elements: ethical individuals, ethical
company leadership, and the appropriate policies and structures to support ethical decision
making.
85) In high-context cultures the rules of everyday life are stated explicitly.
86) Legal systems and ethical standards are universal.
87) Cultural competency is an appreciation for cultural differences that affect communication
and the ability to adjust one’s communication style to ensure that efforts to send and receive
messages across cultural boundaries are successful.
88) Information overload develops the ability to think deeply about complex situations, reduces
employee stress, and increases productivity.
89) Effective use of communication technologies require expertise in the use of tools,
information overload to make better decisions, and self-serving messages to ensure
communication.
90) Companies use communication technologies such as social networking, microblogging, and
user-generated content sites to foster a sense of community among customer, enthusiasts, and
other groups.
91) List at least five benefits that effective communication delivers to businesses.
92) What makes business communication effective?
93) How can businesses adopt an audience-centric approach to their communications?
94) Why is decoding a message such a complex process?
95) Is the social communication model a more audience-centric approach to business
communication than the basic communication model? Why or why not?
96) What are the disadvantages of the social communication model?
97) Explain the concepts of transparency in business communications and stealth marketing,
giving examples for both.
98) Distinguish between ethical dilemmas and ethical lapses, giving appropriate examples for
both.
99) What are the advantages and challenges of a diverse workforce?
100) Explain the concept of information overload. How can you guard against information
overload when using communication technology?