Quiz D 1-13
1.1.1 Identify various aspects of studies and experiments and/or classify variables.
4. Consumer Reports Health routinely compares drugs in terms of effectiveness and
safety. In summer 2008 they reviewed drugs used to treat arthritis. Among the
information reported was convenience of use (how many pills required each day) and
possible side effects (e.g., dizziness, stomach upset). Convenience of use and possible
side effects constitute the ________ of the study.
A. Who
B. What
C. When
D. Where
E. How
1.1.1 Identify various aspects of studies and experiments and/or classify variables.
5. What is the “Who” in a Consumer Reports Health study on the effectiveness and
safety of drugs used to treat arthritis?
A. drugs to treat arthritis currently on the market
B. convenience of use and possible side effects
C. summer 2008
D. the United States
E. testing on drugs
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
6. A Consumer Reports Health study on the effectiveness and safety of arthritis drugs
collected data on possible side effects. This is what kind of variable?
A. Quantitative
B. Categorical
C. Nominal
D. Both A and C
E. Both B and C
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
7. A Consumer Reports Health study on arthritis drugs takes into consideration cost.
Cost is
A. is a nominal variable.
B. is a categorical variable.
C. is a quantitative variable.
D. is an ordinal variable.
E. is an irrelevant variable.
1-14 Chapter 1 Data and Decisions
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
8. The Human Resources Department of a large corporation maintains records on its
employees. Data are maintained of the following variables: Age, Employment Category,
Education, Whether or not the employee participates in a wellness program, and
Paycheck benefit deductions. Which of these variables are categorical?
A. Age, Employment Category, and Education
B. Employment Category, Education, and Whether or not the employee participates in
a wellness program
C. Education, Whether or not the employee participates in a wellness program, and
Paycheck benefit deductions
D. All of the variables
E. None of the variables
1.2.3 Identify various aspects of studies and experiments and/or classify variables.
9. Which of the following is (are) based on cross sectional data?
A. Company quarterly profits
B. Percentage of American adults who work full time
C. Historical closing stock prices
D. All of the above
E. None of the above.
1.2.3 Identify various aspects of studies and experiments and/or classify variables.
10. Which of the following is (are) time series data?
A. Weekly receipts at a clothing boutique
B. Monthly demand for an automotive part
C. Quarterly sales of automobiles
D. All of the above
E. None of the above
Quiz D 1-15
Chapter 1: Data and Decisions – Quiz D – Key
1-16 Chapter 1 Data and Decisions
Chapter 1: Data and Decisions – Quiz E – Multiple Choice
Name___________________
1.1.1 Identify various aspects of studies and experiments and/or classify variables.
1. A university is interested in gauging student satisfaction in its online MBA program.
A survey is designed and administered via the Internet to a sample of students currently
active in the program. Which of the following would best describe the cases?
A. Participants
B. Respondents
C. Experimental Units
D. Subjects
E. Variables
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
2. In a survey undertaken by a university to gauge student satisfaction in its online MBA
program, one question asked students to indicate their employment status (unemployed,
employed part-time, employed full-time). Which of the following is true?
A. This variable is categorical.
B. This variable is quantitative.
C. This is an identifier variable.
D. Both A and C.
E. Both B and C.
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
3. In a survey undertaken by a university to gauge student satisfaction in its online MBA
program, one question asked students to indicate the number of credits they had
transferred into the program. Which of the following is true?
A. This variable is categorical.
B. This variable is transactional.
C. This variable is quantitative.
D. This is an identifier variable.
E. This variable is nominal.
Quiz E 1-17
1.1.1 Identify various aspects of studies and experiments and/or classify variables.
4. Researchers in e-commerce design an experiment to determine what factors are most
important to online consumers when completing a transaction via the Internet.
Individuals perform tasks on a set of Web sites and record their impressions about
various attributes. Which of the following would best describe the cases?
A. Participants
B. Respondents
C. Experimental Units
D. Transactions
E. Variables
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
5. A popular travel magazine regularly reviews hotels worldwide. In a recent issue, it
focused on hotels in Hawaii. Among the variables for which it provided data was
whether or not the hotel included a spa. This is a
A. quantitative variable.
B. identifier variable.
C. ordinal variable.
D. categorical variable.
E. transactional variable.
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
6. A popular travel magazine regularly reviews hotels worldwide. In a recent issue, it
focused on hotels in Hawaii. Among the variables for which it provided data was the
price range for rooms with an ocean view. Which of the following statements is true?
A. These data are transactional.
B. This variable is quantitative and the units are $.
C. This variable is quantitative and the units are number of rooms.
D. This variable is qualitative and ordinal.
E. These data are time series.
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
7. A mid-priced chain of hotels, Hometown Suites, strives to make its guests “feel at
home” by providing amenities such as microwaves in every room. Comment cards are
used to get feedback on the importance of such amenities by asking guests to rate them
using the scale: ___ Essential ___ Important ___ Not Important. These data are
A. qualitative.
B. nominal.
C. ordinal.
D. both A and B.
E. both A and C.
1-18 Chapter 1 Data and Decisions
1.3.1 Identify various aspects of studies and experiments and/or classify variables.
8. A locally owned spa, Alexander’s, is interested in adding a tea room that not only
offers specialty teas but an organic lunch menu. In order to determine how many of its
regular customers would be interested in such an addition, Alexander’s sent out a short e-
mail questionnaire. The source of these data is
A. the Internet.
B. transactional.
C. a designed survey.
D. a designed experiment.
E. secondary.
1.2.3 Identify various aspects of studies and experiments and/or classify variables.
9. A locally owned spa, Alexander’s, is interested in adding a tea room that not only
offers specialty teas but an organic lunch menu. In order to determine how many of its
regular customers would be interested in such an addition, Alexander’s sent out a short e-
mail questionnaire. One question asked its customers to indicate how much they spend
monthly on all natural, organic products. These data are
A. cross-sectional.
B. time series.
C. categorical.
D. transactional.
E. experimental.
1.2.3 Identify various aspects of studies and experiments and/or classify variables.
10. A mid-priced chain of hotels, Hometown Suites, collects data on monthly occupancy
rates for forecasting and planning purposes. These data are
A. cross-sectional.
B. time series.
C. categorical.
D. transactional.
E. experimental.
Quiz E 1-19
Chapter 1: Data and Decisions – Quiz E – Key
1-20 Chapter 1 Data and Decisions
Chapter 1: Data and Decisions – Quiz F– Multiple Choice
Name___________________
1.1.1 Identify various aspects of studies and experiments and/or classify variables.
1. In June, 2013, Viamedia sponsored an online survey to sample a group of American
adults aged 18 and older about watching television. American adults aged 18 and older
constitute the ______ of the study.
A. Who
B. What
C. When
D. Where
E. How
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
2. A few of the variables for which data were collected in the Viamedia survey about
television viewing include age, gender, income, and type of device used to watch
television. Which of the variables is categorical?
A. Age
B. Type of device used to watch television
C. Income
D. All
E. None
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
3. The data collected in a recent (2012) Nielsen Global Survey analyzed Asian American
demographics. Which of the following statements is (are) true?
A. Education level is a categorical variable.
B. Education level is nominal scaled.
C. Education level is ordinal scaled.
D. Both A and B
E. Both A and C
1.1.1 Identify various aspects of studies and experiments and/or classify variables.
4. Businesses are interested in the work experience of recent graduates from a local
business school. Whether or not the graduates have work experience constitutes the
________ of the study.
A. Who
B. What
C. When
D. Where
E. How
Quiz F 1-21
1.1.1 Identify various aspects of studies and experiments and/or classify variables.
5. What is the “What” in a Consumer Reports Tipping study on the level of tipping
during the current holiday season compared to the last holiday season?
A. whether or not tipped
B. amount of tip compared to last year
C. the type of tip
D. the United States
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
6. A Consumer Reports survey on the level of tipping for service providers. This is what
kind of variable?
A. Quantitative
B. Ordinal
C. Nominal
D. Both A and C
E. Both B and C
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
7. A Consumer Reports study on tipping takes into consideration median amount of
tipping for service providers. Tipping is
A. is a nominal variable.
B. is a categorical variable.
C. is a quantitative variable.
D. is an ordinal variable.
E. is an irrelevant variable.
1.2.1 Identify various aspects of studies and experiments and/or classify variables.
8. The Human Resources Department of a large corporation maintains records on its
employees. Data are maintained of the following variables: Age, Employment Category,
Education, and Whether or not the employee has an advanced degree. Which of these
variables are categorical?
A. Age, Employment Category, and Education
B. Employment Category and Education
C. Education and Whether or not the employee has an advanced degree
D. All of the variables
E. None of the variables
1-22 Chapter 1 Data and Decisions
1.2.3 Identify various aspects of studies and experiments and/or classify variables.
9. Which of the following is (are) based on cross sectional data?
A. Company quarterly profits
B. Percentage of American adults who work full time
C. Dow Jones Index
D. All of the above
E. None of the above.
1.2.3 Identify various aspects of studies and experiments and/or classify variables.
10. Which of the following is (are) time series data?
A. Monthly receipts at an apparel shop
B. Monthly demand for a technology item
C. Dow Jones Index
D. All of the above
E. None of the above
Quiz F 1-23
Chapter 1: Data and Decisions – Quiz F – Key