Business, Eighth Canadian Edition Griffin, Ebert, Starke, Dracopoulos, Lang
Chapter 1—Understanding the Canadian Business System
74. If the number of pizza restaurants in a region increases from 50 to 100 in the last year, what is the
likely result?
a. There will be no increase in supply, hence there will have no effect on the equilibrium price.
b. There will be an increase in supply, which will lead to a decrease in demand.
c. There will be an increase in supply, which will lead to a decrease in the equilibrium price.
d. There will be an increase in supply, which will lead to an increase in demand.
e. It is not possible to predict what will happen.
Difficulty: 3 Page-Reference: 19–20
Question ID: 01-1-74 Skill: Analysis
Objective: 1.3
75. Joe’s Pizza introduces a new variety of a personal pizza. Which of the following actions would
most likely prevent a surplus or a shortage of the personal pizzas in the first week?
a. Limit the supply of the personal pizza.
b. Lower demand for the personal pizza.
c. Set the price of substitute goods.
d. Estimate the market price of the personal pizza.
e. Lower the price of the pizza throughout the week.
Difficulty: 3 Page-Reference: 19–20
Question ID: 01-1-75 Skill: Analysis
Objective: 1.3
76. Executives at Kelsey Corp. are arguing about whether or not they should increase prices for the
company’s products by 15-20 percent. Which of the following could be used as an argument to increase
prices?
a. Substitutes for Kelsey’s products are available in the market.
b. The price of materials consumed along with widgets has gone up.
c. Demand for Kelsey’s products is increasing.
d. Competitors have announced that they intend to keep prices at current levels.
e. Planned relaxation of import restrictions will cause foreign competitors to enter the market.
Difficulty: 3 Page-Reference: 19–20
Question ID: 01-1-76 Skill: Analysis
Objective: 1.3
77. Executives at Kelsey Corp. are arguing about whether or not they should increase prices for the
company’s products by 15-20 percent. Which of the following could be used as an argument against
increasing prices?
a. The input costs of raw materials are expected to increase further in the coming months.
b. Customers are loyal to the Kelsey brand because they know that the company uses high-quality
ingredients.
c. Kelsey’s competitors have announced price increases.
d. One of Kelsey‘s major competitors recently went bankrupt.
e. Market research reveals that demand for Kelsey’s products is very much affected by the price.
Difficulty: 3 Page-Reference: 19–20
Question ID: 01-1-77 Skill: Analysis
Objective: 1.3