1. Describe the cultural and social forces that affect international marketing strategy.
Chapter 8 – Reaching Global Markets
2. In what ways can a nation restrict the flow of imported goods?
Chapter 8 – Reaching Global Markets
3. Describe how economic forces affect marketing strategies.
Chapter 8 – Reaching Global Markets
4. What marketing and ethical problems can bribes create in international marketing transactions?
Chapter 8 – Reaching Global Markets
5. What are the effects of technological forces on international marketing? What opportunities exist in the global
marketplace that marketers can exploit with regard to technology?
Chapter 8 – Reaching Global Markets
6. What is the effect of NAFTA on the international trade of United States and Canada?
Chapter 8 – Reaching Global Markets
7. In what ways can businesses become involved in international marketing activities?
Chapter 8 – Reaching Global Markets
8. How do globalized marketing strategies differ from customized marketing strategies?
Chapter 8 – Reaching Global Markets
9. Describe the difficulties encountered in standardizing the marketing mix globally.
Chapter 8 – Reaching Global Markets
10. Before the 1990s, most firms entered international markets:
a. globally and quickly.
b. incrementally and slowly.
c. incrementally and quickly.
d. domestically and slowly.
e. regionally and quickly.
11. According to the text, _____ are small technology-based firms operating in international markets within two years
of their establishment and realizing as much as 70 percent of their sales outside the domestic home market.
a. “natural globals”
b. “multinational corporations”
c. “born globals”
d. “born multinationals”
e. “multinational enterprises”
Chapter 8 – Reaching Global Markets
12. Approximately two-thirds of the world’s _____ is outside of the United States.
a. selling power
b. marketing strategy
c. purchasing power
d. technical expertise
e. fast food consumption
13. The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes
a careful _____ a critical part of a successful international marketing strategy.
a. political analysis
b. regulatory analysis
c. social audit
d. environmental analysis
e. marketing analysis
Chapter 8 – Reaching Global Markets
14. When Starbucks decided to expand into the international markets of India, Japan, and Argentina, its management
realized that there would be significant differences in the standards of living, credit, buying power, and income
distribution in those countries. Starbucks is currently examining the _____ forces in its environmental analysis.
a. economic
b. cultural
c. ethical
d. technological
e. legal
15. In China, the price of imported Scotch is $30 per glass as opposed to Scotch from China which is $3. Which of the
following do you think accounts for the difference in price?
a. Exchange control
b. Balance of trade
c. Import tariff
d. Embargo
e. Export tariff
Chapter 8 – Reaching Global Markets
16. Which of the following is often used to raise revenue for a country and/or to protect domestic products?
a. Quota
b. Warning label
c. Embargo
d. Import tariff
e. Exchange control
17. If Tasmania levied a duty on all goods purchased from the United States and other countries outside its borders that
were brought into Tasmania, its businesses and citizens would be paying a(n) _____.
a. embargo
b. import tariff
c. travelers’ tax
d. export tax
e. excise tax
Chapter 8 – Reaching Global Markets
18. If Germany, in an attempt to bolster the sales of its own auto manufacturers, decided to limit the number of
automobiles that could be brought in from other countries, Germany would be using a(n) _____.
a. embargo
b. boycott
c. exchange control
d. import tariff
e. quota
19. If Italy limits the number of coach bags that can be imported during a period of one-year, since coach bags are
made in New York, USA. This would be an example of a(n) _____.
a. exchange control limit
b. embargo
c. quota
d. import tariff
e. supply limit
Chapter 8 – Reaching Global Markets
20. When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves into Japan, that firm
is facing a(n) _____.
a. export tariff
b. embargo
c. restrictive product standard
d. quota
e. balance of trade restriction
21. The United States’ prohibition against importing cigars from Cuba is an example of a(n) _____.
a. health control
b. quota
c. embargo
d. exchange control
e. import control
Chapter 8 – Reaching Global Markets
22. Government restrictions on the amount of a particular country’s currency that can be bought or sold are known as
_____.
a. embargoes
b. quotas
c. exchange controls
d. import controls
e. balance of trade controls
23. _____ can force businesspeople to buy and sell foreign products through a central agency, such as a central bank.
a. Embargoes
b. Export tariffs
c. Quotas
d. Import tariffs
e. Exchange controls
Chapter 8 – Reaching Global Markets
24. Which of the following is used to help maintain a more favorable balance of trade by a country?
a. Limiting imports
b. Limiting exports
c. Establishing exchange controls
d. Increasing gross domestic product
e. Changing political systems
25. The _____ is the difference in value between a nation’s exports and its imports.
a. net trade value
b. export/import ratio
c. gross domestic product
d. balance of payments
e. balance of trade
Chapter 8 – Reaching Global Markets
26. The gross domestic product is:
a. a measure of the profit made by all firms in a nation.
b. the average annual expenditure per organization in a nation.
c. a measure of the types of products produced by a nation.
d. an overall measure of a nation’s economic standing.
e. a ratio of domestic products to products produced in foreign countries.
27. The country with the highest GDP is:
a. Japan.
b. the United Kingdom.
c. Brazil.
d. the United States.
e. China.
Chapter 8 – Reaching Global Markets
28. In considering the viability of potential international markets for Pepsi products, PepsiCo is advised to take into
account _____, which provides insight into market potential.
a. gross domestic product per capita
b. gross domestic product
c. the quantity of exports
d. the quantity of imports
e. total consumer income
29. The Mont Blanc Company plans to export expensive consumer gift items to Germany. The best overall economic
measure of market potential would be Germany’s _____.
a. gross domestic product
b. gross domestic product per capita
c. gross national product
d. balance of trade
e. unemployment rate
Chapter 8 – Reaching Global Markets
30. Caterpillar, maker of large construction equipment in the U.S., would like to better understand factors that would
affect its ability to export its products to various countries. Which of the following forces determine how trade
barriers affect Caterpillar’s marketing efforts?
a. Political and legal
b. Sociocultural
c. Industrial and Technological
d. Competitive
e. Ethical and social responsibility
31. Special-interest groups and regulatory bodies are _____ forces that must be taken into account in international
marketing.
a. socioeconomic
b. technological
c. economic
d. social and ethical
e. political and legal
Chapter 8 – Reaching Global Markets