123. Some of the criteria used in the evaluation of alternatives stage of the consumer buying decision process are also
used during the postpurchase evaluation stage.
a. True
b. False
124. Product availability plays a major role in the purchase stage. If the highest-ranked product is unavailable, the
consumer will most likely purchase the brand ranked second.
a. True
b. False
125. The choice of a seller may actually affect the final product selection during the purchase stage of the consumer
buying decision process.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
126. Dissatisfaction may occur shortly after a purchase; this is called cognitive dissatisfaction.
a. True
b. False
127. If a person’s interest in the product category is ongoing and long term, it is referred to as situational involvement.
a. True
b. False
128. Involvement that is temporary and results from a specific set of circumstances is called situational involvement.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
129. Involvement level is one factor that affects a consumer’s selection of a type of problem-solving process.
a. True
b. False
130. High involvement products tend to be those that are expensive and visible to others.
a. True
b. False
131. Buyers are engaged in limited decision making behavior when purchasing frequently bought, low-cost items needing
very little decision effort.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
132. Buyers engage in extended decision making behavior when unfamiliar, expensive, or infrequently purchased
products are bought.
a. True
b. False
133. When making habitual purchases, a consumer engages in extended decision making behavior.
a. True
b. False
134. Situational influences generally have the greatest influence during the problem recognition of the consumer buying
decision process.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
135. There are situational influences that cannot be controlled.
a. True
b. False
136. Situational influences can be classified into five different categories including physical surroundings, social
surroundings, personality, purchase reason, and time perspective.
a. True
b. False
137. Situational influences would likely not affect a high school senior searching for a college or university to attend.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
138. An electronics store puts a large screen TV, wired for surround sound, in a quiet corner of the store with couches
and a rug, and plays a recently released movie. These actions give the display the look of a family room or den. The
store is using the physical surroundings as a way to influence purchase decisions.
a. True
b. False
139. Social surroundings during the purchase decision do not include the presence of a salesperson.
a. True
b. False
140. Time dimensions on the buying decision include how long it may take to become knowledgeable about a product.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
141. The time that a buyer has to make a purchase decision is a situational influence.
a. True
b. False
142. Psychological influences operate within individuals to determine, in part, their behavior as consumers.
a. True
b. False
143. Perception is a process in which an individual selects, organizes, and interprets information received through the
sense organs.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
144. A person receives information inputs through the senses.
a. True
b. False
145. The phenomenon of selective exposure is associated with perception.
a. True
b. False
146. An information input is less likely to reach awareness if it is related to an event that the person is anticipating.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
147. If an information input is useful in satisfying a person’s current needs, it is more likely to reach awareness.
a. True
b. False
148. When a buyer receives information that is inconsistent with his or her beliefs, the buyer may distort the information
to bring it more in line with those beliefs.
a. True
b. False
149. Information inputs that reach awareness are received in an organized form.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
150. Marketers can control the perception of potential buyers.
a. True
b. False
151. A consumer may receive a marketer’s information and perceive it differently from the way the marketer intended.
a. True
b. False
152. A buyer’s actions at any point in time are affected by one major motive.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
153. Motives can affect the direction and intensity of behavior.
a. True
b. False
154. In Maslow’s hierarchy of needs, the most fundamental need is safety.
a. True
b. False
155. Ads for beauty products often suggest that purchasing these products will bring love, helping to fulfill one’s social
needs.
a. True
b. False
Chapter 6 – Consumer Buying Behavior