156. Patronage motives influence where one purchases products on a regular basis.
a. True
b. False
157. By giving out free samples, a marketer is trying to influence the direct experiences of consumers even before they
purchase products.
a. True
b. False
158. An attitude consists of one’s evaluation feelings and behavioral tendencies toward an object or idea.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
159. Just as attitudes are learned, they can be changed.
a. True
b. False
160. An attitude scale is useful in helping to measure the intensity of feelings.
a. True
b. False
161. Marketers may try to change consumers’ attitudes toward a product if they feel that a significant number of
consumers have strong negative attitudes toward it.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
162. One’s personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of
behavior in certain situations.
a. True
b. False
163. A person’s self-concept may affect whether the person buys a product in a particular product category, but it has
little impact on brand selection.
a. True
b. False
164. Consumers’ buying decisions are not affected by other people.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
165. A role consists of a set of actions and activities that a person in a particular position is expected to perform.
a. True
b. False
166. Family influences are not directly related to purchasing decisions.
a. True
b. False
167. Consumer socialization is the process through which a person acquires the knowledge and skills to function as a
consumer.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
168. Consumers’ purchasing decisions and brand decisions may be influenced strongly by reference groups.
a. True
b. False
169. A reference group acts as a point of comparison and as a source of information for an individual.
a. True
b. False
170. When a product is a conspicuous one, reference-group influence is more likely to affect the brand decision.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
171. Jon’s colleagues at work want to take a skiing trip. Jon grew up in Colorado and learned to ski as a young child so
the group consults him about the best slopes and ski gear needed for the trip. Jon’s role is that of an opinion leader.
a. True
b. False
172. An opinion leader provides information and is viewed as an authority on all spheres of interest for reference-group
participants.
a. True
b. False
173. Income is the key factor in determining a person’s social class.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
174. A social class is a closed aggregate of individuals with similar social ranking.
a. True
b. False
175. Social classes are referred to as open aggregates of individuals because people can move into and out of them.
a. True
b. False
176. The criteria used to group people into classes are basically the same in all societies.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
177. Expecting ethical business behavior reflects our culture.
a. True
b. False
178. The values, knowledge, beliefs, customs, objects, and concepts of a society affect how people make purchasing
decisions.
a. True
b. False
179. Changes in culture do not affect product development.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
180. The values, needs, interests, shopping patterns, and buying habits of various subcultures must be considered if a
business wants to succeed.
a. True
b. False
181. A person can be a member of only one subculture.
a. True
b. False
182. Not all the behavioral patterns and values attributed to specific subcultures apply to every member of that specific
subculture.
a. True
b. False
Chapter 6 – Consumer Buying Behavior
183. Marketers must consider the different nationalities represented within the Hispanic and Asian-American
subcultures because of the unique culture, history, and buying patterns of each ethnic group.
a. True
b. False
Chapter 6 – Consumer Buying Behavior