76) Based on the available forecasts, a business’ sales are expected to drop 20 percent in the
current year as compared to the previous year. Which of the following will be a cascading effect
of this forecast?
A) The company will have to raise prices to maintain profit margins.
B) Hiring will be lower during the year.
C) Competition is likely to reduce during the year.
D) The company will stock more inventory compared to the previous year.
77) The sales forecasts for the summer season for LocoPoco, a beverage company, indicated
increased demand for its colas. However, the actual sales were 30 percent lower than expected.
Which of the following could explain the apparent discrepancy above?
A) Research reports revealed that there are harmful additives in colas.
B) Competitors launched a new brand of bottled water in the market.
C) Forecasts were based on information derived from external sources.
D) The firm’s advertising budget was slashed by 2 percent.
78) The executive of a certain company states that the firm should adopt the benchmark practices
only of other firms in the same industry, as business conditions in other industries are
significantly different. Which of the following is the underlying assumption in his argument?
A) The argument assumes that business practices are nontransferable across industries.
B) The argument assumes that firms cannot find unique and significantly better ways of doing
things by looking outside their competitor set.
C) The argument suggests that noncompetitors face different business conditions that make
appropriate comparisons difficult.
D) The argument is based on the assumption that benchmarking is an ineffective tool for
investigating best practices of other firms.