58) Which of the following is likely to be an advantage for the licensor in a licensing
arrangement?
A) low cost and little risk
B) major returns on investment irrespective of sales
C) strict control over the use of its product and brand name
D) low royalty percentages
59) ________ are cooperative arrangements between two firms in which they agree to share
resources to accomplish a mutually desirable goal.
A) Strategic alliances
B) Licensing arrangements
C) Cross-border acquisitions
D) Wholly-owned subsidiaries
60) Chucks’ Eggs is a company that distributes eggs in Latin America and is planning to enter the
North American market. As the risks are greater when entering new markets, Chucks’ decides to
join hands with another firm that has mutually desirable goals. This way, they can share the costs
and have access to each other’s resources. Which of the following ways is Chucks’ implementing
to enter a new market?
A) exporting
B) creating a strategic alliance
C) licensing
D) purchasing a local firm