Scenario – Sharon Cannon
Sharon Cannon, a U.S. native, was an MBA student in Detroit, Michigan, with a managerial position at the Ford
Motor Company plant. She was invited to join a company that had entered into a joint venture with a German firm
to manage a Volkswagen plant. Sharon would be under contract for one year, with an option to renew for a total of
three years. Her salary would be 350% more than she was currently earning, and she would be given two all-
expenses paid vacations each year. The money and the benefits sounded very nice, but Sharon wasn’t sure what
the best choice would be.
111. Which of Hofstede‘s value dimensions would be accurate for Sharon’s native culture?
a. Highest femininity
b. Highest individualism
c. Lowest masculinity
d. Highest power distance
e. Highest uncertainty avoidance
112. The degree of international involvement for the joint venture is an example of:
a. outscoring.
b. exporting.
c. licensing.
d. direct investing.
e. greenfield venture.