112. To affect the value system, Nikki will be working primarily with:
a. the legal-political dimension.
b. the sociocultural dimension.
c. the internal cultural dimension.
d. the economic dimension.
e. the external dimension.
Scenario – Melissa Hill
Melissa Hill, sales manager for One-Hit-Wonder Record Company, was trying to create a new strategy to turn
around the declining record sales the company was facing. Melissa needed to find a way to find out what the
customers really wanted, since One-Hit-Wonder didn‘t have accurate information like the competitors did. It was
imperative that she find the correct strategy and information because the company was in financial trouble. The
company‘s President wanted all employees to help find information and work as a team to develop better
relationships that might help the company. He also stated that he wanted the company to remain an independent
company. Melissa realized that through hard work and team efforts, the company could get back on its feet as soon
as they got reliable information.
113. Melissa will be working primarily with:
a. the legal-political dimension.
b. the labor market.
c. the internal cultural dimension.
d. pressure groups.
e. the sociocultural dimension.