66) Entrepreneurs must embrace traditional assumptions and perspectives about how things
ought to be because they support creativity.
67) Creative thinking involves research into the operation of the human brain and the roles each
hemisphere of the brain plays.
68) Successful entrepreneurship requires left-brain thinking.
69) The left brain is guided by linear, vertical thinking.
70) The left brain relies on kaleidoscopic, lateral thinking.
71) The right brain is guided by linear, vertical thinking.
72) The right brain relies on kaleidoscopic, lateral thinking.
73) While most people see what they have always seen, creative entrepreneurs are able to see
beyond preconceptions.
74) Research shows that each hemisphere of the human brain processes information differently
and that one side of the brain tends to be dominant over the other.
75) The left brain handles language, logic, and symbols.
76) The right brain takes care of the body’s emotional, intuitive, and spatial functions.
77) The right brain processes information intuitively-all at once, relying heavily on images.
78) Right-brain thinking draws on the power of divergent reasoning, which is the ability to create
a multitude of original, diverse ideas, while left-brain thinking counts on convergent reasoning,
the ability to evaluate multiple ideas and choose the best solution to a given problem.
79) Entrepreneurship requires both left- and right-brained thinking.
80) The left brain processes information in a step-by-step fashion.
81) Entrepreneurs need to rely on left-brain thinking to generate innovative product, service, or
business ideas and use right-brain thinking to judge the market potential of the ideas they
generate.
82) A paradigm is a preconceived idea of what the world is, what it should be like, and how it
should operate and this can influence creativity.
83) The left brain processes information intuitively-all at once, relying heavily on images.
84) The right brain processes information in a step-by-step fashion.
85) Right-brained individuals tend to challenge tradition, custom, and routine.
86) Left-brained individuals realize that there may be more than one right answer.
87) Successful entrepreneurs push technological and economic boundaries forward in creative
ways and sometimes make unconventional decisions.
88) The rapidly accelerating rate of change has created an environment in which staying in a
leadership position requires constant creativity, innovation, and entrepreneurship.
89) Viewing play as frivolous is a mental block that stifles creativity.
90) “Constantly being practical” is a mental block that can stifle creativity.
91) Businesses typically foster an environment that encourages creativity.
92) Ambiguity tends to destroy creativity.
93) Failure is an important part of the creative process, as it provides a chance to learn how to
succeed.
94) Employees tend to rise-or fall-to the level of expectations entrepreneurs have of them.
95) Research shows that not everyone can be creative.
96) Hiring a diverse workforce makes it more difficult to achieve creativity in the workplace.
97) Entrepreneurs can encourage creative thinking in their employees by setting examples of
creative behavior and rewarding creative behavior when exhibited by their employees.
98) Enhancing individual creativity may be cultivated through such activities as modeling,
encouragement, recognition, allowing failure, listening, talking to children, and taking time off.
99) The creative process involves seven distinct steps including preparation, investigation,
transformation, incubation, illumination, verification, and implementation.
100) “Convergent thinking” is the ability to see the differences among data and events.
101) “Divergent thinking” is the ability to see similarities and connections among various data
and events.
102) It may appear in the incubation stage of the creative process that the entrepreneur is loafing,
as he is taking time to reflect on the information collected.
103) The illumination stage of the creative process is often called the “Eureka factor” and is
characterized by a spontaneous breakthrough.
104) The typical entrepreneurial philosophy for implementation is “Ready, aim, aim, aim…”
105) When “brainstorming,” individuals should be encouraged to use “idea hitchhiking,” or
building new ideas on those already suggested.
106) During a brainstorming session, company rank and department affiliation are irrelevant.
107) Mind-mapping is a graphical technique that encourages thinking on both sides of the brain,
visually displays the various relationships among ideas, and improves the ability to view a
problem from many sides.
108) Force-field analysis is a useful technique for evaluating the forces that support and oppose a
proposed change.
109) TRIZ is an acronym for a systematic approach to help solve technical problems based on
the study of hundreds of the most innovative patents.
110) Rapid prototyping, transforming an idea into an actual model, typically does not lead to
improvements in design.
111) A patent protects the creator of original works of authorship such as for software.
112) A patent gives the inventor the exclusive right to make, use, or sell an invention for 50
years.
113) Trademarks are distinctive words, symbols, designs, names, or logos used for company
identification.
114) A service mark offers a different kind of protection but distinguishes the source of a product
rather than a service.
115) Trade dress is the unique combination of elements that a company uses to create a products
image and to promote it.
116) The major problem with relying on the legal system to enforce ownership rights is the cost
of infringement lawsuits, which can quickly exceed the budget of most small businesses.
118) What is the entrepreneurial “secret” for creating value in the marketplace?
119) Explain the differences between the left and right sides of the brain.
120) List five of the barriers that limit creativity.
121) List five ways entrepreneurs can stimulate their own creativity and encourage it among
workers.
122) List five ways individuals can enhance their own creativity.
123) List and briefly explain the seven steps in the creative process and discuss the step that you
consider to be the most critical.
124) Explain “brainstorming” and list at least five of the guidelines for a successful
brainstorming session.
125) Why is it important for an entrepreneur to use techniques like mind-mapping, which uses
both sides of the brain?
126) List the steps an entrepreneur should follow in order to enhance his/her chances of
receiving a patent.
Mini Case 2-1: Protecting Your Intellectual Property
Devo, Anthony, and Spencer were childhood friends who had always talked about starting a
business together after college graduation. Devo had the financial background and startup capital
to contribute and Spencer and Anthony had the technical knowledge they believed would give
them the competitive advantage needed to become an industry leader.
During their early college years, Anthony and Spencer developed a new and innovative way to
manufacture computer components. When they shared their idea with Devo, he was able to draw
up a detailed business plan to present to potential investors when the three were ready to launch
their venture. They had been very careful not to disclose anything about their innovative idea to
other colleagues or any of their friends and were anxious to get started.
After selecting the company name “Millennium Computers” the three friends come to you for
advice on intellectual property rights.
127) To protect their innovative process for manufacturing computer components from
unauthorized use, which type of intellectual property should the threesome apply for? Identify
the office to which they should apply and outline the steps involved in the process.
128) Should they consider protecting or registering their company name? Which intellectual
property would cover this concern? Could they use the name without registering it?
129) Since the primary weapon to protect intellectual property is the legal system, what would
you advise the friends if they have to protect intellectual property sometime in the future by
threatening a lawsuit?