Which of the following best describes external information for marketing decision
A. Inventory data that can indicate how rapidly products are selling
B. Expenses incurred by a company in personal selling
C. Costs incurred by a company for advertising its products and services
D. Information on technological advances in the field
Danko Inc. has manufactured a new line of wristwatches that can withstand extreme
conditions such as below freezing temperatures. The watches are also waterproof and
heat-resistant. The company is marketing these watches specifically to adventurers and
extreme sports enthusiasts, such as mountain climbers and scuba divers. Danko
positioned its line of wristwatches:
A. in terms of particular types of product users.
B. in terms of consumer attitudes and preferences.
C. relative to a particular product class.
D. directly against a particular competitor.