A regression line using the least squares criterion will result in high residuals.
A disadvantage of in-office interviews is that interviewers must be at a certain place at
an exact time.
Sample accuracy refers to how close a random sample’s statistic is to another random
sample statistic drawn on the same population. If the two samples result in the same, or
nearly the same, data, then one has achieved sample accuracy.
Mall-intercept companies often use convenience sampling to recruit respondents.
Because every research project is different, it is wise to develop a new and novel scale
format to suit the particular needs of the existing situation.
Role-playing sessions are dry runs or dress rehearsals of the questionnaire with the
supervisor or some other interviewer playing the respondent’s role.
Marketing research is not needed if there is an adequate decision support system in
place.
Firms subscribing to syndicated data have substantial control over what information is
collected and the format of the information (i.e., class definitions).
If an experiment did not have equivalent experimental and control groups, this would
be considered a threat to the experiment’s external validity.
While researchers are expected to report research results accurately and honestly, it is
not necessary to include any results that may seem contradictory or unfavorable.
Managers should conduct a marketing research study only if they know the
consequence of a decision alternative with certainty.
Descriptive research consists of exploratory research, primary research, and secondary
research.
The ________ expresses that value whose occurrence lies in the middle of an ordered
set of values.
A) uncertainty
B) contrast
C) mode
D) mean
E) median
One of the nonprobability methods used for sampling is:
A) cluster sampling.
B) systematic sampling.
C) convenience sampling.
D) stratified sampling.
E) simple random sample.
Which of the following is NOT a leading question?
A) As a Cadillac owner, you are satisfied with your car, aren’t you?
B) Have you heard about the satellite radio system everyone is talking about?
C) Don’t you see any problems with using your credit card for online purchases?
D) Wouldn’t you like to purchase one of the new video games?
E) Do you see any problems with carrying cash while on vacation?
You should obtain a listing of the population after:
A) defining the relevant population.
B) accessing the population.
C) designing the sample plan.
D) drawing the sample.
E) determining the method.
A 99 percent confidence interval allows us to say that if we took many samples from
the population:
A) the whole sample would contain a range that included the population parameter.
B) 99 percent of all the samples would contain a range that included the population
parameter.
C) 99 percent of all the samples would allow us to estimate the mean within ±1 percent.
D) 1 percent of all the samples would contain a range that included the population
parameter.
E) 1 percent of all the samples would allow us to estimate the mean within ±1 percent.
A visual has been constructed to show the steps that will be taken to accomplish the
merger between two companies. Which of the following visuals would best show the
different steps and how they are related?
A) pie chart
B) picture
C) histogram
D) flow diagram
E) table
Understanding the forces which motivate dealers to move greater quantities of product
is inherent in the process of:
A) target market selection.
B) product research.
C) distribution research.
D) promotion research.
If we are using the formula for calculating the sample size for estimating a mean, the
formula will contain:
A) s.
B) %.
C) Z3.
D) pq.
E) None of the above; there is no sample size formula for estimating a mean.
A demographic question like, “What is your gender?” should have which of the
following central tendency measure for the responses?
A) mode
B) variance
C) median
D) range
E) mean
Which of the following secondary data sources represents an ethical issue in terms of
customer privacy issues?
A) published sources
B) fields
C) records
D) internal databases
E) external databases
We know that McDonald’s customers drink coffee for breakfast and soft drinks at lunch.
This is an example of what type of relationship?
A) causal relationship
B) linear relationship
C) monotonic relationship
D) nonmonotonic relationship
E) curvilinear relationship
________ is the tool used for searching data collected by the ACS.
A) Geodemographic information systems (GIS)
B) Performer Q®
C) IBISWorld Industry Reports
D) American Factfinder
E) Esri€s Tapestry¢ Segmentation
When making a comparison between two groups of respondents to determine whether
or not they are statistically different, in concept, the researcher is considering the two
groups as two:
A) different populations.
B) different answers.
C) different tests.
D) common groups.
E) related groups.
The first step in developing a sample plan is to:
A) obtain a listing of the population.
B) define the relevant population.
C) design the method.
D) access the population.
E) ask the manager how many people the sample should include.
What type of research is unstructured and informal?
A) deductive
B) causal
C) exploratory
D) exploitive
E) exhaustive
The assumption of equal variances between two samples for differences testing, is
evaluated by:
A) the test of variances.
B) Levene’s Test for Equality of Variances.
C) Levene’s Test for Heterogeneity.
D) The Staniklos-Shockley Test of Equal Common Variance.
E) None of the above; there is no such assumption.