Alan visits a shopping mall in his neighborhood. He recollects his lessons from a
marketing class and attempts to relate them to his observations at the mall. Which of
Alan's interpretations is most accurate?
A. Alan believes that Tie World, a shop that exclusively sells ties, has a wide product
B. Alan believes that The Corner Store, a shop that sells everything from baby rattles
and potting soil to contact lens cleaning solution, has a narrow product mix and deep
C. Alan believes that The Giga-store, a shop that sells hundreds of self-help books,
novels, and religious-themed music CDs, has a narrow and shallow product mix.
D. Alan believes that Ming's Corner, a shop that sells thirty-six different kinds of
muffins, has a narrow and deep product mix.