Which of the following sources of information regarding a purchase decision refers to
handling, examining, and trying out a product while shopping?
A. Internal sources
B. Marketing sources
C. Experiential sources
D. Public sources
Experiential sources refer to handling, examining, and trying the product while
shopping. This usually requires an actual shopping trip by the individual and may be the
final source consulted before purchase.
Amosa is employed at a firm that manufactures surfboards. He is currently tasked with
identifying a suitable vendor to supply fiberglass cloth to the company. After narrowing
down several suppliers from a list, he identified several suitable suppliers for the
company. According to the organizational buying process, in the next stage, Amosa
A. determine whether the products are acceptable for future purchases or whether other
sources of supply should be found.
B. negotiate on price and terms and formal contracts stating quality, delivery, and