1) Industry experts expect marketers to integrate SMS with communication via other
digital channels, such as the Internet and e-mail.
2) Long-term values include persistence (perseverance), defined as a general tenacity in
the pursuit of a goal.
3) Nakumatt is a local supermarket chain in Kenya which provides an aspirational space
that appeals to everyone.
4) Transfer pricing is a term that applies to transactions between different divisions or
units of the same company.
5) A top priority of Chief Executive Keith Wandell is to diversify the Harley-Davidson
customer base by targeting female riders in key markets such as Japan.
6) In an alliance, one has to learn skills of the partner. For example, Toyota learned
many new things from its partnership with GM.
7) Analyzed in terms of Porter’s five forces model, Wal-Mart’s ability to dictate terms to
the music industry is one indication of the retail giant’s supplier power.
8) The power distance dimension reflects the degree of trust among members of society.
Thus the higher the power distance (PDI), the higher the level of trust.
9) A country’s currency would be overvalued if the Big Mac price (converted to dollars)
is lower than the U.S. price.
10) According to Michael Porter, chance plays no role in determining the competitive
advantage of nations.
11) Despite the fact that Sony is headquartered in Japan, the company makes it clear to
job applicants in any part of the world that it does not consider English to be a “foreign
language.”