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What type of scale is the following?
Poor Quality High Quality
Cars manufactured by South Korean companies are of (place on "X" on the point of this
spectrum that represents your view)
Poor Quality High Quality
a. Stapel scale
b. Likert scale
c. Temperature scale
d. Graphic-rating scale
e. Itemized rating scale
In general, it is better to have too little technical detail than too much in an oral report.
a. True
b. False
You have been allotted 90 minutes to present the results of a research project. Your
formal presentation should be planned to take a maximum of minutes.
a. 60
b. 45
c. 30
d. 90
e. 75
The research request agreement pays little attention to:
a. Research methods.
b. Population and subgroups.
c. The way each piece of information will be used.
d. Estimates of time and money available to conduct the research.
e. The underlying question confronting the manager.
Which of the following is the most complete description of permissible measures of
central tendency for an interval scale?
a. Arithmetic mean, median, mode
b. Geometric mean, mode, median
c. Median, mode
d. Arithmetic mean, geometric mean
e. Mode, arithmetic mean
Which of the following is FALSE?
a. Experiments provide strong evidence of causal relationships because of the control
they give investigators.
b. The variables being manipulated by a researcher in an experiment are referred to as
independent variables.
c. A field experiment takes place when an investigator creates a situation with the
desired conditions and then
manipulatesomevariablewhilecontrollingothers.
d. Both b and c are true.
e. a, b, and c are true.
Refer to Scenario 17.3. What would be the expected number of running suits made of
fabric B sold during the first three months based on past years' sales results of
sweatshirts?
a. 3,500
b. 1,190
c. 4,410 d. 4,500
e. None of the above
Discovering data-based trends by analyzing sequences of data over successive times to
not only recognize the data pattern but forecast how the data will extend into the future
is the goal of:
a. Regression analysis
b. Trend analysis
c. Time series analysis
d. Simulation analysis
e. Spectral analysis
Respondents can misunderstand, guess, lose attention, suffer distractions, and fatigue.
These are all examples of unintentional respondent error and they all contribute to
nonsampling error.
a. True
b. False
Errors introduced into the study during data processing are
a. Type I errors.
b. nonobservation errors.
c. sampling errors.
d. total errors.
e. office errors.
The closer we need an estimate to be to the true population, the_______required, all
else equal.
When considering methods for collecting communications data,
the________________-suggest one approach over the others.
The coding process involves considerable effort on the part of the coder when the
question type is ____________________.
The lower_____rate, the more likely it is that nonresponse error will affect research the
results.
The four types of scales used to measure an attribute are ____________________,
____________________, ____________________ and ____________________.
A(n)_______________is a statement that specifies how two or more measurable
variables are related.
The_____________serves in some ways as a dynamic pie chart.
A(n)_________is used to derive an equation that relates a single continuous dependent
variable to two or more independent variables.
______________--this type of error occurs when an individual provides a response to
an item, but the response is inaccurate for some reason.
