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The degree to which an individual behaves in a manner unique to a subculture depends
on _____.
A. the extent to which the individual identifies with that subculture
B. how long the individual has been in this country
C. the age of the individual
D. the education of the individual
E. the extent to which others in that subculture accept that individual
Lead users tend to accelerate market adoption, which is labeled as _____.
A. market pull
B. primary demand
C. market push
D. secondary demand
E. leading indicator
Bob is an engineer. For which stage of the product life cycle is he likely to be a member
of a key function influencing purchase decisions?
A. introduction
B. growth
C. maturity
D. decline
E. fortification
Todd is fifteen years old and really enjoys using the Internet. Compared to his friends
and family, he has greater knowledge about the Web-based marketplace, has more
expertise in searching out and finding information and resources on the Web, and really
enjoys helping others by providing information found on the Web. Todd is called a(n)
_____.
A. techie
B. Internet maven
C. geek
D. market maven
E. Internet browser
Which of the following statements adequately reflects the concept of attitude
component consistency?
A. All three attitude components do not change over time.
B. A change in one attitude component tends to produce related changes in the other
components.
C. The three attitude components operate independently from each other, so a change in
one component does not necessarily mean the others will change.
D. All three attitude components are equal in their influence on one's attitude.
Which type of organizational purchase situation occurs when the purchase is of minor
importance and is not complex?
A. nominal
B. modified rebuy
C. limited
D. straight rebuy
E. routine
The degree to which an immigrant has adapted to his or her new culture is known as
_____.
A. dispersion
B. traditionalization
C. acculturation
D. modernization
E. secularization
Style, taste, prestige, feelings generated, and brand image are examples of which type
of evaluative criteria?
A. tangible
B. intangible
C. primary
D. secondary
E. instrumental
Which of the following is a primary source of information available to consumers?
A. memory
B. personal sources
C. independent sources
D. marketing sources
E. all of the above
A(n) _____ is the way an individual wants to feel or be at the present time.
A. current state
B. desired state
C. actual state
D. ideal state
E. idolized state
The simplest form of message framing where only a single attribute is the focus of the
frame is known as _____.
A. priming
B. a one-sided message
C. goal framing
D. simple framing
E. attribute framing
Mickey is not concerned about the environment. He has no problem with the pollution
coming from his 1965 Chevy, and he refuses to recycle. To which environmental
activism segment would Mickey belong?
A. Green Naives
B. Eco-Villains
C. Skeptical Individuals
D. Proud Traditionalists
E. none of the above
Greg is a carpenter and his wife, Marsha, is a second grade teacher. They use their
computer to keep in touch with their children, and rarely shop online. In which online
shopping segment do they belong?
A. Virtual Shoppers
B. Status Strivers
C. Just the Essentials
D. Original Traditionalists
E. Shopping Lovers
When Rose Art Industries changed its packaging due to concerns that size of the
product relative to the size of the child shown on the package picture could lead a child
to believe that the Super Lite toy was larger than it was, this is related to _____.
A. CARU's guidelines linked to possible information-processing deficits of children
B. CARU's guidelines linked to concerns about the health/safety/value effects of
commercial messages on children.
C. COPPA's guidelines regarding processing deficits of children.
D. all of the above
E. none of the above
Which of the following statements regarding culture and government is true?
A. Variations in values and behaviors across cultures affect organizations as well as
individuals.
B. In Europe, bribery and similar approaches for making sales are acceptable.
C. In the United States, there is a close working relationship between businesses and
government.
D. Worker welfare is more important than corporate profit in most U.S. companies.
E. Plant closure laws, layoff regulations, and worker benefits tend to be much higher in
the U.S. than in European countries.
Nakeisha wants to purchase some new make-up, but she wants something different
from what she is currently using. Since she has experience with this product, she just
thinks of the other products she has tried and decides to purchase one of those. Which
type of information search has Nakeisha performed?
A. internal search
B. external search
C. primary search
D. secondary search
E. evoked search
Some companies attempt to initiate problem recognition through ______.
A. mass media advertising
B. focus groups
C. content analysis
D. point-of-purchase displays
E. a and d
