To estimate the accuracy of predicted values, it is useful to calculate the ________.
A) analysis of variance
B) correlation coefficient
C) standard error of estimate
D) residual
E) precision coefficient
The advantages of using in-home interviewing to collect research data include very
good sample control and the ability to collect a large quantity of data.
Limitations of experiments include which of the following?
A) time
B) cost
C) administration of an experiment
D) A and B
E) A, B, and C
A ________ is a chart that connects a series of data points using continuous lines.
A) pictograph
B) bar chart
C) line chart
D) histogram
E) streamline
A(n) ________ of sample variance may be performed if it is not known whether the two
populations have equal variance.
A) p-test
B) F-test
C) t-test
D) z-test
E) chi-square test
In one-way ANOVA, separation of the variation observed in the dependent variable into
the variation due to the independent variables plus the variation due to error is called
________.
A) decomposition of the total variation
B) predisposed total variation
C) total analysis of variation
D) significance of the overall effect
E) two-part variation
The generation of a continuum upon which measured objects are located is called
________.
A) sampling
B) hypothesizing
C) scaling
D) factoring
E) continuous generation
When estimating a population parameter by using a sample statistic, the ________ is
the desired size of the estimating interval.
A) confidence interval
B) precision level
C) random sampling error
D) standard deviation
E) mode
Research undertaken to help solve specific marketing problems is called ________.
A) problem-solving research
B) problem-manipulation research
C) problem-identification research
D) problem-correction research
E) problem exception
According to the text, the objective of ________ is to test specific hypotheses and
examine specific relationships.
A) conclusive research
B) subjective research
C) exploratory research
D) observational research
E) conditional research
A ________ is an artificial setting for experimentation in which the researcher
constructs the desired conditions.
A) statistical environment
B) laboratory environment
C) field environment
D) virtual environment
E) construct condition design
Which of the following are described as loosely structured conversations with
individuals drawn from the target audience?
A) experiments
B) quantitative surveys
C) panels
D) conversation interviews
E) depth interviews
Examples of nonprobability sampling includes all of the following EXCEPT:
A) interviewing people at street corners.
B) interviewing people in retail stores.
C) interviewing people in malls.
D) All of the above selections are examples of nonprobability sampling.
E) A and B
According to the text, a single question that attempts to cover two issues is called a
________.
A) filtered question
B) double-barreled question
C) random question
D) coefficient question
E) two-issue query
The ________provides a useful framework for interacting with the DM and identifying
the underlying causes of the problem.
A) problem audit
B) management problem
C) problem definition
D) none of the above
Which of the following can be symbolized as:
EG: R X O1
CG: R O2
Where,
X = the exposure of a group to an independent variable, treatment, event, the effects of
which are to be determined
O = the process of observation or measurement of the dependent variable on the test
units or group of units
R = the random assignment of test units or groups to separate treatments
CG = control group EG = experimental group
A) one-shot case study
B) one-group pretest-posttest design
C) posttest-only control group design
D) static group design
E) pretest-posttest control group design
High interviewer bias is a primary disadvantage of using mail interviews to collect
research data.
A code in which the number of records for each respondent is the same, and the same
data appear in the same columns for all respondents is called a ________.
A) variable field code
B) fixed field code
C) random code
D) virtual code
E) uniform code
All of the following are options in which to treat sampling frame error EXCEPT:
A) the population can be redefined in terms of the sampling frame.
B) the representativeness of the research frame can be verified during the data
collection process.
C) the data can be statistically adjusted by weighing under- or overrepresented
segments to achieve a more representative sample.
D) B and C
E) A, B and C represent options to treat sampling frame error.
Companies that collect and sell common pools of data designed to serve information
needs shared by a number of clients are called ________.
A) syndicated services/sources
B) data processing services
C) field services
D) qualitative research services
E) pooling services
According to the problem definition and approach development process as given in the
text, the tasks involved in problem definition consist of all of the following EXCEPT:
A) discussions with the decision makers.
B) interviews with industry experts.
C) analysis of project costs.
D) analysis of secondary data.
Which of the following is NOT a popular approach for assessing reliability?
A) test-retest reliability
B) alternative-form reliability
C) internal consistency reliability
D) random reliability
E) B and D
Which of the conditions must be satisfied in order to justify the inference of a causal
relationship between two variables?
i. Concomitant variation
ii. Time order of occurrence of variables
iii. Absence of other possible causal factors
iv. Sterile measurement environment
A) (i)
B) (i), (iii) and (iv)
C) (ii) and (iii)
D) (i) and (iv)
E) (i), (ii) and (iii)
________ is a measure of construct validity that measures the extent to which the scale
correlates positively with other measures of the same construct.
A) Convergent validity
B) Discriminant validity
C) Nomological validity
D) Content validity
E) Characteristic measurement
________ allow for the statistical control and analysis of external variables.
A) Preexperimental designs
B) True experimental designs
C) Quasi-experimental designs
D) Statistical designs
E) External variable designs
In urban areas, Metropolitan Statistical Areas (MSAs) ________.
A) are defined by local communities
B) have a population of at least 50,000
C) comprise counties containing a central city
D) have a population as low as 4,000
E) B and C
An unproved statement or proposition about a factor or phenomenon that is of interest
to the researcher is called a(n) ________.
A) theory
B) hypothesis
C) model
D) experiment
E) relationship
Which of the following describes the projective technique that requires the respondent
to complete an incomplete stimulus situation?
A) association technique
B) completion technique
C) construction technique
D) expressive technique
E) evaluation technique
All of the following are good examples of dependent variables EXCEPT:
A) sales.
B) consumers.
C) profits.
D) market shares.
E) C and D
According to the text, ________ are data routinely collected by supermarkets and other
outlets with electronic checkouts.
A) observational data
B) modular data
C) volume-tracking data
D) experimental data
E) cashier data
A projective technique in which respondents are asked to play the role or assume the
behavior of someone else is called ________.
A) word association
B) sentence completion
C) story completion
D) role playing
E) evaluation technique
In a short essay, list and describe the four forms of general business sources that are
categorized as external secondary data.