1) One of the disadvantages of global strategic partnerships is it may strengthen a
competitor in another country thereby presenting a number of risks.
2) The Strategic/Consultative Selling Model consists of five interdependent steps, each
with three prescriptions that can serve as a checklist for sales personnel.
3) Today’s chief executive must have good understanding and respond to the concerns
and interests of a variety of stakeholders.
4) Franchising is a variation of licensing strategy in which there is a contract between
the parent company franchiser and a franchisee that allows the franchisee to operate a
business developed by the franchiser in return for all rights for operations.
5) When subsidiary country managers are given broad discretion to set prices in their
markets, a polycentric pricing strategy is in evidence.