The majority of business customs fit into the cultural elective category.
The distribution channel process includes all activities, beginning with the manufacturer
and ending with the retailer.
The Baltic States had a history of a free trade regime.
People from cultures with high Power Distance Index scores are more likely to have a
general distrust of others.
Due to the great differences in the roles of women across cultures, gender should be
used as a selection criterion for international negotiation teams.
The GATT became part of the World Trade Organization in 1995, with the ratification
of the Uruguay Round agreements.
The treatment local women receive in their own cultures is a clear indicator of how a
foreign businesswoman will be treated.
Errors at the receiver end of the international communications process do not occur if
the message is encoded properly.
The most effective approach to build global awareness into an organization is to
increase the diversity mix of the employee profile, especially for entry-level jobs
The adoption of universal quality standards would mean that the perceptions of
industrial product quality would also be standardized.
Germany has the most stringent green marketing laws that regulate the management
and recycling of packaging waste.
Administered pricing attempts to establish pricing for an entire market.
The costs of production may be lowered if a firm ships unassembled goods to a free
trade zone (FTZ) in an importing country because:
A. wages and other overheads may be higher in an FTZ.
B. locally-produced components do not qualify for tariffs.
C. unassembled goods may qualify for lower freight rates.
D. the finished goods are exported to other countries.
E. goods imported in an FTZ qualify for the same level of tariffs as other imported
goods.
Which of the following elements of integrated marketing communications is related to
encouraging the press to cover positive stories about companies and managing
unfavorable rumors, stories, and events?
A. Public relations
B. Direct selling
C. Trade shows
D. Personal selling
E. Sales promotion
In knowledge-based services such as consulting, engineering, education,and
information technology, _____ is a key driver of success and failure.
A. income taxes
B. intellectual property issues
C. free trade zones (FTZs)
D. exchange rate regulations
E. tariffs on the import of goods
Which of the following statements is true about quantitative research?
A. It includes direct observation of consumers in choice or product usage situations.
B. It studies the dynamic interplay between peoples’ feelings and their resulting actions.
C. It is generally associated with survey research that involves “yes” or “no” questions.
D. It includes recording consumers’ first impression about products.
E. It is used to formulate and define a problem more clearly.
Which philosophy of U.S. management recognizes that people influence the future to a
large extent and that they control their own fates?
A. Independent enterprise as the instrument of social action.
B. Wide sharing in decision making.
C. “Master of destiny”viewpoint.
D. Never-ending quest for improvement.
E. Competition produces efficiency.
Which of the following factors is mainly responsible for a perceptual bias when
interpreting the characteristics of a product?
A. Poor product knowledge.
B. Noise in the communication channel.
C. Market analyst’s self-reference criterion.
D. Multitude of competing products.
E. Market analyst’s intelligence quotient.
The final price of an imported product is likely to be high if:
A. the channels of distribution are short.
B. the number of middlemen in distribution channels is low.
C. large orders are placed by retailers.
D. marketing and distribution channel infrastructures are well developed.
E. middleman markups are not standardized.
Privatization of state-owned enterprises results in _____.
A. a decline in productivity throughout the private sector
B. a surge in household expenditure
C. the release of capital to invest in strategic areas
D. a change in political leadership
E. reduced modernization
Which of the following is true of franchising?
A. It is an important form of horizontal market integration.
B. The franchiser has little control on marketing of the products at the point of final
sale.
C. Foreign laws and regulations are friendly toward franchising.
D. It provides an effective blending of skill decentralization and operational
centralization.
E. The franchiser provides market knowledge, capital, and personal involvement in
management.
Cultural empathy involves:
A. being subservient to a superior culture.
B. the ability to understand another culture and not be antagonistic.
C. the belief that the people of inferior cultures should be enlightened.
D. the attitude that one’s own culture is superior to others.
E. being hostile to one’s own culture and adopting a new culture.
Which of the following social institutions introduce innovations to society?
A. Corporations
B. School
C. Government
D. Family
E. Religion
Compare the differences between “prior use” and “registration” ownership with an
example.
Explain the concept of administered pricing.
Which of the following arguments regarding the need for protectionism is recognized
by economists as valid?
A. Need to keep money at home.
B. Encouragement of capital accumulation.
C. Protection of an infant industry.
D. Conservation of natural resources.
E. Maintenance of employment and reduction of unemployment.
What are the reasons for the low morale and growing amount of attrition among
returning expatriates?
Describe free trade area, customs union, common market, and political union.
Describe how countries are facing the threat of environmental issues through green
marketing legislation.
The _____ account of the balance-of-payments statement is most likely to record all
exports and imports of gold, increases or decreases in foreign exchange, and increases
or decreases in liabilities to foreign central banks.
A. current
B. capital
C. credit
D. receivables
E. reserves
A specific unit or dollar limit applied to a particular type of good is called a(n):A. trade
license.
B. quota.
C. asterisk bill.
D. predatory price.
E. exchange rate.
What are the advantages and disadvantages of using an expatriate sales force?
Describe the essential elements of an international communications process.