1) A patent holder retains all rights for the life of the patent even if the product is not
produced or sold.
2) Africa represents a huge untapped market for shoes since most people walk barefoot.
Thus, it will be easy to alter entrenched consumer behavior pattern if shoes are
available.
3) The WTO promotes free trade on a global basis.
4) Kashani and Quelch note that mergers and acquisitions have resulted in increased
concentration in the retailing industry. One implication of this trend is increased
reliance on centralized control of promotional program formulation.
5) Brunei, Indonesia, Malaysia, the Philippines, Singapore, and Thailand were the
original six members of the Association of Southeast Asian Nations referred to as
ASEAN-6.
6) When British entrepreneur Richard Branson opened the first Virgin Megastore in
Japan, he did so by establishing a joint venture with the Marui retailing chain. This
represents an appropriate market-entry approach for a global retailer.
7) When assessing potential country target markets, management should rely heavily on
its network of contacts as a primary criterion for targeting.
8) Sony used penetration pricing when it launched the Walkman personal stereo in
1979.
9) In global marketing research, the results of a nonprobability sample can be projected
with statistical reliability.
10) Under the Alternative Fines Act, fines imposed on individuals may not be paid by
their employer or principal.
11) In the EU, companies that use CRM to collect data about individual consumers
must satisfy the regulations in each of the member countries.
12) Kraft recently signed an accord with the Rainforest Alliance to buy coffee beans
that are certified as being produced with sustainable agricultural practices and then
blend them into their mass-market brands.
13) One of the advantages of a license arrangement is that it can create export market
opportunities and open the door to a high-risk manufacturing relationship.