Islamic law prescribes specific patterns of social and economic behavior for all
individuals.
A company in the “no direct foreign marketing” stage of international marketing
involvement does not actively cultivate customers outside national boundaries.
The uncontrollable factors a company has to deal with decreases with the number of
foreign markets in which it operates.
Adaptation requires business executives to forsake their ways and change to local
customs.
The Mercosur envisioned central institutions similar to those of the European Union
institutions.
In the context of international marketing, the first step in managing a sales force is
making a decision regarding its design.
The level of market development roughly parallels the stages of _____.
A. economic sustainability
B. economic duress
C. economic repression
D. economic equilibrium
E. economic development
Which of the following questions should be asked by a marketing researcher when
trying to establish the reliability of secondary data sources in the international arena?
A. How much does the data cost?
B. What language is used in the host country?
C. Does the host country’s government encourage marketing research?
D. Who collected the data?
E. Was the data available on the Internet?
_____ duties are levied as a percentage of the value of the goods imported.
A. Specific
B. Protective
C. Prohibitive
D. Ad valorem
E. Compound
Which of the following is the first stage of Rostow’s five-stage model of economic
development?
A. The traditional society.
B. Drive to maturity.
C. Preconditions for takeoff.
D. Takeoff.
E. The age of mass consumption.
_____ are expatriates from their own countries working for a foreign company in
another country.
A. Long-term virtual expatriates
B. Native salespeople
C. Third-country nationals
D. Short-term virtual expatriates
E. Local nationals
Adam, a hairstylist at a salon in Seattle, styles his customers in various ways. His work
looks different on different people even though he has styled all of them. This unique
character of a service that is unique for every customer as it is individually produced is
referred to as ______.
A. intangibility
B. inseparability
C. profitability
D. heterogeneity
E. perishability
A service is heterogeneous in that it is individually produced and is thus unique.
Most newly industrialized countries (NICs) have moved away from restrictive trade
practices and instituted significant free market reforms. As a result these countries have:
A. attracted both trade and foreign direct investment.
B. overcome environmental damages caused by lack of development.
C. reduced population pressures through labor outsourcing.
D. obtained significant amount of loans from World Bank.
E. taken measures to protect their cultures and traditions.
_____ is the study of the earth’s surface, climate, continents, countries, peoples,
industries, and resources.
A. Geophysics
B. Geography
C. Cartography
D. Demography
E. Remote sensing
The _____ increases the authority of the institutions of the European Union and is
designed to accommodate the changes brought about by the monetary union and the
admission of new members.
A. Treaty of Rome
B. Single European Act
C. Maastricht Treaty
D. Expansion Act
E. Amsterdam Treaty
Which of the following international conventions was established to recognize
intellectual property rights?
A. The Paris Convention
B. The Munich Agreement
C. The Tokyo Convention
D. The Eurasian Convention
E. The Kyoto Protocol
In the communications process in advertising, during the _____ stage, a consumer takes
certain actions to respond to a decoded message.
A. feedback
B. receiver
C. message channel selection
D. encoding
E. source identification