Sometimes consumers have second thoughts after buying goods that are expensive,
infrequently purchased, or associated with a high level of risk. This is an especially
critical time for marketers, as their customers are dealing with
A. criteria reevaluation.
B. buyer's remorse.
C. competitive leverage.
D. purchase uncertainty.
E. consumer vulnerability.
Many restaurants offer daily specials, appetizers, entrees, and desserts not listed on their
standard menu. These daily specials primarily provide the new product benefit of
A. keeping up in a market where sales come mostly from new products.
B. satisfying the changing needs of current and new customers.
C. avoiding market saturation from products that have been on the market for a long
D. creating diversification and reducing risk.