High-Power Distance Index countries are more egalitarian than low-Power Distance
Index countries.
According to traditional definitions, culture is transmitted from generation to
generation.
Economic development means rapid economic growth and increases in consumer
demand.
Under code law, the legal system is generally divided into three separate codes:
commercial, civil, and criminal.
At the most general level, the WTO represents the most important and comprehensive
trade agreement in history.
Historically, standards have been used to effectively increase market access.
The Commonwealth of Independent States is a loose economic and political alliance
with open borders but no central government.
A commonwealth of nations is an organization providing for the strongest possible
economic integration relationship.
An irrevocable, confirmed letter of credit means that a U.S. bank accepts responsibility
to pay the seller regardless of the financial situation of the buyer or foreign bank.
Global competition has put more power in the hands of the seller.
Most companies today limit their search for senior-level executive talent to their home
countries.
A physical distribution system involves only the physical movement of goods.
The egalitarian values of American society dictate that American sellers give complete
deference to the needs and wishes of the buyers.
Of all the multinational market groups, none has been more secure in its cooperation or
more important economically than the:
A. Newly Independent States.
B. Economic Community of West African States.
C. United Nations.
D. European Union.
E. Trans-Pacific Union.
Dynamic economies differ from static economies in that dynamic economies:
A. need not match marketing efforts with the market needs and wants.
B. have rapidly changing consumption patterns.
C. have rigid consumption patterns.
D. define marketing as typically nothing more than a supply effort.
E. do not require the marketer to be prepared for economic shifts and emerging markets.
In some countries, maintenance of automobiles is not the norm. Cars are not repaired
until they break down. Since the consumer is automatically angry with the manufacturer
when something goes wrong with the car, repair and maintenance has become a concern
of the various automobile manufacturers in this market. In which of the following
components of the product component model would the management need to make
improvements if problems such as the one above are to be solved?
A. Core component.
B. Functional component.
C. Packaging component.
D. Support services component.
E. Design component.
In most cases, the reason that products which cost relatively little in one country cost
more in another is:
A. profiteering.
B. inadequate demand.
C. inelastic demand.
D. elastic demand.
E. the costs of exporting.
Which of the following is the final link in the culmination of a company’s marketing
and sales efforts?
A. Chairperson
B. Marketing manager
C. Sales representative
D. General manager
E. Accountant
Carolyn is interested in marketing her company’s diet products in Asia. She is studying
the acceptable behavior, norms, and values in Asian markets. Carolyn is studying
_____.
A. relative advantage
B. compatibility
C. complexity
D. trialability
E. observability
______ is an intense feeling of state pride, unity, and an awakening of a country’s
people to pride in their country.
A. Socialism
B. Communism
C. Fascism
D. Nationalism
E. Polarism
Industrial goods differ from consumer goods in that:
A. sales of consumer goods are highly responsive to changes in price.
B. industrial goods are highly customized.
C. the demand for industrial goods is largely derived demand.
D. sales of industrial goods are stable and do not fluctuate.
E. consumer goods are traded in the international market.
The assault on advertising of _____ is escalating internationally, as evidenced by the
World Health Organization launching a global campaign against it.
A. trans-fats
B. alcohol
C. tobacco
D. pharmaceuticals
E. animal derived products
Eastern Europe and the Baltic states, satellite nations of the former Soviet Union, have
moved steadily toward establishing postcommunist market reforms. This implies that:
A. the region is against establishing free markets.
B. new business opportunities emerge in this region.
C. all of the eastern European countries can be viewed as one entity.
D. all of these countries have made the same progress.
E. all of these countries have had the same success in economic reform and growth.
Complementary marketing is commonly known as _____.
A. backhauling
B. demand shifting
C. piggybacking
D. shape shifting
E. skimming
What are the various factors that influence product adaptation in new markets?
Briefly describe the elements of a balance-of-payments statement.
_____ and the World Bank Group are two global institutions created primarily to assist
nations in becoming and remaining economically viable.
A. The United Nations
B. The World Court
C. The International Monetary Fund
D. The International Red Cross
E. The League of Nations
Why do historical records tend to be subjective? Why is a proper understanding of this
concept essential for a marketer?
The encoding step causes problems even with a “proper” message. Explain with an
example.
Explain the process of parallel importing.
How is the balance ensured in a balance-of-payments record? What does a balanced
record signify?