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Conceding to parts of the objection is one way of handling objections and reducing
sales resistance.
While manufacturers incur increased costs due to forward buying, their margins are
increased to off-set the price discounts.
Of the product categories of automobiles, computers and software, drugs, food,
personal care items, and telephone service, the category of automobiles has the highest
average advertising-to-sales ratio.
Companies are increasingly using salesforce.com as a substitute for human salespeople.
Sampling should be used when a new or improved brand is demonstrably superior to
other brands.
Describe the various forms of advertising agency compensation.
Repeat purchasing is a function of advertising, coupons, distribution, and product
satisfaction.
