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The _____ of the United States makes it illegal for companies to pay bribes to foreign
officials, candidates, or political parties.
A. Taft-Hartley Act
B. Informed Consumer Standard
C. Foreign Corrupt Practices Act
D. Best Practices Act
E. International Codes of Law
Answer:
Which is the largest services export of the United States, ranking behind only capital
goods and industrial supplies when all exports are counted?
A. Automobile services
B. International tourism
C. Banking services
D. Research and development
E. Education services
Answer:
In terms of political risk, which of the following poses the greatest threat to
international marketers?
A. Newer environmental regulations approved by global trade bodies
B. Change of economic policies
C. Exchange rate fluctuations affecting margins
D. The possibility of the government actually failing
E. Membership or withdrawal of membership of the government in trade blocs
Answer:
Which of the following forms of business decision making is predominant in most
Asian countries?
A. Independent decision making
B. Contractual decision making
C. Authoritarian decision making
D. Group decision making
E. Dictatorial decision making
Answer:
In the case of cellular phones, the physical product is practically given away to gain the
phone services contract. This could be because:
A. cellular phone companies do not view market share as a strategic goal.
B. the cost of production of cellular phones is very low.
C. the revenues from associated services exceed the revenues from the cellular phones.
D. the margins on after-sales services for cellular phones is low.
E. consumers sometimes buy a variety of services that are not associated with products.
Answer:
In the context of global marketing management, international marketers framed the
argument toward market segmentation during the 1970s as _____.
A. global integration versus one-to-one marketing
B. standardization versus adaptation
C. adaptation versus one-to-one marketing
D. global integration versus local responsiveness
E. standardization versus local responsiveness
Answer:
Jimmy's foods, a popular food company in the United States, is trying to resolve a
dispute with a local company in New Zealand that has been operating under the same
name in its country. All attempts made by the U.S. company to settle the issue in a
friendly manner have failed. The directors want to retain their trade name in New
Zealand and have decided to settle the dispute with the local company by appointing a
mediator. They also want the sessions to be private because of the fear of creating a
poor public image. Which of the following dispute resolution methods is best suited for
this situation?
A. Conciliation
B. Prosecution
C. Arbitration
D. Coercion
E. Litigation
Answer:
Which of the following actions is important for marketers in order to be effective in a
foreign market?
A. Learning to appreciate the intricacies of cultures different from their own
B. Ensuring that the promotions for the product are indifferent to social beliefs
C. Adhering to the prominent prejudices in one's own society
D. Creating product differentiation by being indifferent to the culture of the foreign
market
E. Making the product relate to one's own religion
Answer:
What are the four barriers faced by consumer services marketers when they enter the
global market?
Answer:
Which of the following commodities helped Britain erase the tea-caused trade deficit
with China during the 1800s?
A. Watches
B. Betel nuts
C. Diamonds
D. Textiles
E. Opium
Answer:
Which of the following statements is true of the General Agreement on Tariffs and
Trade (GATT)?
A. The United States, the United Kingdom, and Germany were the only signatories of
the original GATT.
B. The original agreement provided a process to increase the tariffs on trade goods.
C. GATT member nations seek to resolve their trade disputes unilaterally.
D. The GATT panels have enforcement powers apart from advisory powers.
E. It created an agency to serve as watchdog over world trade.
Answer:
_____ and the World Bank Group are two global institutions created primarily to assist
nations in becoming and remaining economically viable.
A. Amnesty International
B. The World Court
C. The International Monetary Fund
D. The International Red Cross
E. The International Federation of Blue Cross
Answer:
Which of the following best defines green marketing?
A. It refers to word-of-mouth marketing, where a company develops customers who
become voluntary advocates of a product.
B. It refers to inbound marketing used on websites in the form of a banner, text, or
graphic.
C. It refers to the type of marketing that takes place on the internet, where all the
marketing resources and assets are transferred online.
D. It is used to identify concerns with the environmental consequences of a variety of
marketing activities.
E. It refers to nontraditional or stealth marketing campaigns.
Answer:
Which of the following best explains why petroleum-related products continue to
dominate energy usage?
A. It is easy to store and transport.
B. Most governments do not favor alternate energy sources.
C. It is still the cheapest form of fuel.
D. Petroleum products remain the most efficient forms of fuel.
E. The reserves of petroleum are unlimited.
Answer:
When the marketing process is characterized by mass distribution, all of the following
marketing functions are performed EXCEPT _____.
A. demand creation
B. market information analysis
C. physical distribution
D. exchange
E. market and product planning, development
Answer:
Which of the following is the most attractive target for pirates because of high
development cost and low reproducibility costs?
A. Apparels
B. Software
C. Auto parts
D. Books
E. Agricultural produce
Answer:
Which of the following is usually the reason for side conversations among foreign
negotiators in their native languages?
A. Stalling the negotiations
B. Sorting out a translation problem
C. Diverting attention from an actual issue
D. Sharing secrets
E. Gesturing disapproval
Answer:
The three members of the North American Free Trade Agreement (NAFTA) are:
A. the United States, the United Kingdom, and France.
B. the United States, Cuba, and Uruguay.
C. Canada, China, and Japan.
D. the United States, France, and Germany.
E. Canada, Mexico, and the United States.
Answer:
Mercosur is a free trade group formed by the United States of America.
Answer:
The institutions of the European Union form a(n) _____ pattern.
A. bilateral
B. unitary
C. federal
D. provincial
E. autarchic
Answer:
Which of the following is true of the full-cost pricing approach?
A. In this approach, firms regard foreign sales as bonus sales and assume that there will
be no return over their variable costs.
B. In this approach, firms are concerned only with the marginal or incremental cost of
producing goods to be sold in overseas markets.
C. In this approach, prices are often set on a cost-plus basis, that is, total costs plus a
profit margin.
D. This approach is a practical approach to pricing when a company has high fixed
costs and unused production capacity.
E. This approach insists that each unit of a similar product is treated differently in terms
of cost.
Answer:
Dumping in the world markets is most likely to increase when:
A. domestic production capacity is low.
B. demand in the home country is low.
C. demand in the foreign country is low.
D. foreign production capacity is high.
E. cost of production is low.
Answer:
Describe the three categories in which the United Nations classifies a country's stage of
economic development on the basis of its level of industrialization.
Answer:
The Treaty of _____ established the European Economic Community (EEC) in 1957
and called for common external tariffs and the gradual elimination of intramarket
tariffs, quotas, and other trade barriers.
A. Kent
B. Paris
C. Rome
D. Cannes
E. Hamburg
Answer:
The Westernized diet has caused many Japanese to become overweight. To counter
this trend, the Japanese are buying low-calorie, low-fat foods to help shed excess
weight and are flocking to health clubs. This scenario best exemplifies _____ change.
A. top-down
B. planned
C. central
D. unplanned
E. bottom-up
Answer:
List the seven steps in creating an international advertising campaign.
Answer:
Which of the following social institutions introduces most innovations to society?
A. Corporation
B. School
C. Government
D. Family
E. Religion
Answer:
The assault on advertising of _____ is escalating, as evidenced by the World Health
Organization launching a global campaign against it.
A. trans fat
B. alcohol
C. tobacco
D. pharmaceuticals
E. animal-derived products
Answer:
Which of the following is true of firms in the first two stages of international marketing
involvementno direct foreign marketing and infrequent foreign marketing?
A. They do not begin internationalization at these stages.
B. They take a strategic approach to decision making regarding international expansion.
C. They are more reactive in nature and embark on internationalization without
planning.
D. They intend to maintain a continuous market representation in foreign markets.
E. They are a result of dedicated production capacity maintained for foreign markets.
Answer:
Which of the following is true about international corporate planning?
A. It predominantly deals with a company's products, capital, and research.
B. It only addresses marketing and advertising questions.
C. It refers to the plans that are made at the local level.
D. It incorporates generalized goals for an enterprise as a whole.
E. It solely deals with the tactical issues of marketing.
Answer:
Which of the following is the primary reason behind the inaccessibility of most of the
1.3 billion potential consumers?
A. Most of them have little disposable income.
B. The distribution network is poor or absent.
C. They are mostly Communist party members who avoid purchasing imported goods.
D. They are restricted to settlement zones where marketing is prohibited.
E. They are unfamiliar with the English language.
Answer:
_____ is known as China's Silicon Valley.
A. Liaoning
B. Zhongguancun
C. Jilin
D. Guangzhou
E. Heilongjiang
Answer:
