The _____ is a schedule of the amounts and timings of payments of cash out of a
business.
A. comprehensive budget
B. capital budget
C. cash disbursements budget
D. cash receipts budget
Which of the following forms of direct response advertising attracts a large audience
and is a good way to demonstrate a product?
A. Television
B. Radio
C. Magazine
D. Billboard
Which of the following statements is true of a direct mail approach?
A. It is a challenge to find the right market using this method.
B. It involves major inventory investments.
C. It is seen by most customers as a form of home invasion.
D. It does not need adequate preparation before selling a product.
Which of the following attributes is most likely to be associated with the existence
stage of a small business life cycle?
A. A business idea which is yet to begin operating
B. A clear set of overhead costs
C. Guarantee of sales
D. Absence of risk
Which of the following statements describes the introduction stage of the product life
cycle accurately?
A. All products survive the introduction phase of the product life cycle.
B. This stage of the product life cycle comes immediately prior to the maturity stage.
C. Providing samples or demonstration opportunities hinders the acceptance of the
product during this phase.
D. Products that are successfully revised move on to the growth stage.
Which of the following is true of financial statements?
A. The customization of financial reports is illegal in all states.
B. The overall content and form of financial statements have been made standard by
long usage.
C. Bankers and investors are typically new and unacquainted with standard financial
statements.
D. The differences unique to each industry cannot be represented accurately in financial
statements.
Which of following survey methods is the most expensive?
A. Mail
B. Telephone
C. In person
D. Online
To perform _____ analyses, only cash flows are considered.
A. benchmarking
B. net present value
C. cost-benefit
D. SWOT
Which of the following is the most effective approach for avoiding role conflict?
A. Keep family issues out of the family business
B. Keep separate rules for family members and employees
C. Have constant role reversals
D. Have decisions narrowed down for family members based on family necessities
Which of the following layouts is more typically found in upscale department stores?
A. Grid layout
B. Production line layout
C. Free-form layout
D. Process layout
The two forms of short-term financing are short-term debt and _____.
A. bonds
B. commercial paper
C. marketable security
D. demand deposit
Which of the following is true of cognitive dissonance?
A. It is the consistency between experience and belief.
B. It happens frequently especially with more expensive items.
C. It almost always happens with purchases that are not considered risky.
D. It is a doubt that occurs before making a purchase.
The entire bundle of products, services, and meanings of one’s offering; including
extras like service, warranty, or delivery, as well as what the product means to the
customer refers to _____.
A. augmented product
B. total product
C. hybrid product
D. pure good
– Which of the following statements is true about a marketing plan?
A. A stand-alone marketing plan will not include any sort of financial data and
projections.
B. Creating a business’s marketing plan is not a one-time process.
C. The business’s marketing plan, once created, cannot be revised.
D. An entrepreneur cannot outsource the job of writing a marketing plan.