Which of the following is true of sales promotion?
A. Sales promotion can be an effective means for reaching people living in rural
B. Sales promotion is not effective in areas where media support for advertising is
C. Sales promotion cannot be used as a strategy for bypassing restrictions on
advertising placed by foreign governments.
D. Sales promotions includes personal selling and broadcast advertising.
Which of the following best describes personal selling?
A. Personal selling is a paid form of communications about an organization, its
products, or its activities that is transmitted through a mass medium.
B. Personal selling is a nonpaid form of communication that seeks to influence the
attitudes, feelings, and opinions of stockholders, suppliers, employees, and political
bodies about the organization.
C. Personal selling is face-to-face communication with potential buyers to inform them