A new magazine, Valence, was introduced to the market as a raw and bold
"underground nightlife magazine." The magazine was not received well by the audience
and sales hit an all-time low. Since sales were low, the publisher of the magazine
relaunched it as a fashion and lifestyle magazine for 20-something males. In which of
the following new product categories would this product fall?
A. Cross-functional strategizing
B. Product modifications
C. Product improvements
D. Product repositionings
Answer:
IGM Technologies sells a new calibrated filtering system used to virtually eliminate all
types of hazardous gas emissions in chemical plants. The filtering system involves
complex technology that customers may not understand easily. The company sends its