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_________ is a site's ability to enable transactions.
A. Connections
B. Community
C. Commerce
D. Communication
E. Content
The basis of the gap model is the identification and measurement of differences in ____
key areas of the service delivery process.
A. One
B. Two
C. Three
D. Four
E. Five
If a low-risk marketing program has a return on marketing investment (ROMI) of 4.0,
this means that any marketing program must generate at a minimum $4 in revenue for
every _____ in marketing expenditure.
A. $1
B. $10
C. $100
D. $1,000
E. None of these
Internet and direct mail are useful because __________________________________.
A. They are high involvement
B. They appeal to multiple senses
C. They can target specific markets
D. They use traditional media
E. All of these are good reasons to use Internet or direct mail
Michael Porter has consistently advocated that firms that are able to compete based on
some extraordinary efficiency in one or more internal processes bring to the market a
competitive advantage based on _________________.
A. Price perception
B. Cost leadership
C. Value ratio
D. Service
E. Quality
Technology plays ____________ in connecting buyers and sellers together in the B2B
market.
A. The same role as B2C markets
B. A critical role
C. A lower-level role than B2C markets
D. A decreasing role
E. No role
The benefit sought method of segmentation focuses on ______.
A. The different benefits consumers seek
B. The product features
C. The service offerings
D. The positioning of the benefits
E. The location of the store
Rock Solid is a company that manufactures different mixes of mortar for building
projects. Recently it decided to outsource its warehousing in order to focus more on
making great mortar mixes. This is an example of _________________.
A. Network organization
B. Value network
C. Virtual organization
D. Both network organization and value network
E. Both network organization and virtual organization
An individual moves through five stages before adopting a product. The five stages
include all of the following except ____.
A. Awareness
B. Interest
C. Information search
D. Evaluation
E. Adoption
Mia often has desires that reflect how she would like to feel or live in the present time;
this is known as a(n) __________.
A. Fantasy world
B. Ideal state
C. Preferred state
D. Preferred world
E. Ideal world
Companies that conduct research using focus groups, consumer surveys, and in-person
interviews most likely have a ____________.
A. Production orientation
B. Selling orientation
C. Marketing orientation
D. Buzz marketing orientation
E. Business orientation
If the item is not in stock, referred to as a(n) _______________, then inbound
replenishment processes are triggered.
A. Slotting allowance
B. Empty shelf
C. Disintermediation
D. Stock-out
E. Supply chain disruption
_____________ is not an intrinsic reward.
A. Feeling of accomplishment
B. Personal growth
C. Security
D. Self-worth
E. All of these
Good Egg Co. buys eggs from local farmers, sorts them into different grades, and then
packages them to sell to larger grocers. Good Egg Co. is performing the distribution
function of ______________.
A. Physical distribution
B. Supply chain
C. Supply chain management
D. Breaking bulk
E. Accumulating bulk
