An organizational purchase that involves extensive research, large investments, and
happens occasionally is typically a _____.
A. modified rebuy
B. new task purchase
C. just-in-time purchase
D. straight rebuy
The CEO of Jaquar Consultancy Corp. informs Amy's supervisor that she has
performed extremely well in her last project. Amy's supervisor sends an e-mail to the
entire team about the good review received from the CEO. Jaquar is known for its
regular performance driven incentives that it awards to exceptionally performing
employees. This implies that Jaquar Consultancy Corp. operates by implementing:
A. internal marketing.
B. empathy marketing.
C. customer profiling.