1) Rivalry among firms refers to all the actions taken by firms in the industry to
improve their positions and gain advantage over each other.
2) Primary stockholders include top management, employees, customers, media, and
persons holding stock in the company.
3) Denmark ranks highest in bribery as listed by the Corruption Perceptions Index (CPI)
by Transparency International in 2010.
4) In the strategic intent model of competitive advantage, Canon’s successful entry into
the photocopier market is an example of changing the rules of engagement.
5) It is customary for countries to notify the WTO when they enter into preferential
trade agreements.
6) Nokias reversal of fortune at the hands of Apple and Google underscores the fact that
todays executives must rethink the concept of the corporation if they wish to
operationalize the concept of core competencies.
7) On a per capita basis, German consumers are world-leader mail-order shoppers.
8) The market opportunity for the telecom sector in Africa is limited because the people
are too poor, and it is too risky to do business there.
9) A fact found by demographic segmentation is that by the year 2030, 20% of the U.S.
population or 70 million will be 65 years old or older.
10) The discipline of marketing is universal, and such marketing practices do not vary
from country to country.
11) “Active competition for demanding customers in the home market keeps companies
under pressure to constantly innovate.” This statement is an integral part of Hamel and
Prahalad’s concept of ‘strategic intent.”
12) France is leading in the rankings showing expenditures for outdoor advertising as
percentage of total ad spending.
13) Successful companies, the real global winners, must have both good strategies and
good execution.
14) Gamers in different locations, even different countries, compete against each other
using PCs, Xbox, or PlayStation consoles.
15) “Export selling” involves tailoring various elements of the marketing mix to global
market requirements.