One of the disadvantages of secondary research is ______, while one of the
disadvantages of primary research is often ________.
A. cost; outdated information
B. time required for collection; sources not original
C. potential bias; cost
D. outdated information; information not relevant to data needs
E. sophisticated training required to obtain it; potential bias
When making decisions, managers often have to decide between doing what is
beneficial for them (and possibly the firm) in the short run, and doing what is right and
beneficial for the firm and for society in the long run. To address this conflict, a firm
A. must evaluate its quarterly profit statement from an ethics standpoint.
B. must state its long-term goals in general terms, so as to not interfere with managers'
C. must always put society's needs ahead of the firm's needs.
D. must ensure that long-term goals of the firm are aligned with the short-term goals of
each individual within the firm.
E. should adhere rigidly to legal standards in its industry.