Which of the following statements is true about product quality and value?
A. The terms quality and value are synonymous in the context of product management.
B. Quality encompasses the tangible aspects of a product while value encompasses the
intangible aspects of a product.
C. The level of quality and value a firm's products have cannot be measured against
D. The value of a product encompasses not only the quality of the product but also its
The owner of a bookstore in a college town notices that the demand for certain
textbooks peaks during certain times of the year. She assumes that these peaks coincide
with the beginning of semesters when professors recommend these books to the
students. She decides to estimate the future sales of these textbooks by measuring the
relationship between the sales of these books and the announcement of courses that
recommend them. Which of the following methods of sales forecasting is she using?