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When business intelligence is focused on the external competitive environment, it is
known as _____.
A.External information
B.Trends
C.Competitive intelligence
D.Competitor knowledge
Which of the following can not be used for biometrics?
A.Fingerprint
B.Retina
C.Password
D.Voice
Which of the following is not an advantage of selfsourcing?
A.It increases the speed of systems development
B.It focuses on important and unique core competencies
C.It increases end user participation and sense of ownership
D.It improves requirements determination
What is the difference between data administration and database administration?
A.Data administration focuses on strategic management whereas database
administration focuses on operational issues
B.Data administration focuses on OLTP whereas database administration focuses on
OLAP
C.Data administration and database administration are terms that can be used
interchangeably
D.Data administration focuses on the development of the data dictionary whereas
database administration focuses on the raw data
If the marketing department were to pass information to the finance department, what
type of information flow is this considered?
A.Downward
B.Horizontal
C.Upward
D.Outward
What is the most prevalent type of computer virus?
A.Denial-of-service attack
B.Online blackmail
C.Script kiddies
D.Worms
What kind of interface is Wii?
A.Biometric
B.CAVE
C.Haptic
D.Nano
What is the difference between multidimensional analysis and statistical analysis?
A.Multidimensional analysis is a higher level of mathematical analysis than normal
statistical analysis
B.Multidimensional analysis uses a form of fuzzy logic whereas statistical analysis is
objective
C.Statistical analysis requires a step-by-step approach to data analysis;
multidimensional analysis does not
D.Statistical analysis is a mathematical approach to understanding information;
multidimensional analysis is a way of viewing information from different perspectives
Historically, what do ERP systems replace?
A.CRM systems
B.Islands of information and processes
C.Mainframes
D.Centralized DBMS
What type of software enables the marketing professional to develop "copy" material
for advertisements?
A.Desktop publishing
B.Database management
C.Communication support
D.Word processing
Copyright applies to the implementation of an idea.
Which scrambling technique provides you with two keys: a public key that everyone in
an organization can have to scramble the contents of a file and a private key for the
intended recipient to unscramble the file?
A.Public key encryption (PKE)
B.Public coder/decoder
C.Shared fusion key (SFE)
D.Community scrambler security device (CSSD)
What type of communication medium uses infrared signals?
A.Satellite
B.DSL
C.Wireless communications medium
D.Dial-up
Which of the following is a small file that contains information about you and your Web
activities?
A.Software logger
B.Cookies
C.Web log
D.Web threads
While planning for a new information system or application, which of the following is
not an activity?
A.Defining the system to be developed
B.Gathering the business requirements
C.Setting the project scope
D.Developing the project plan
Which category of technology allows you to see, hear, or recognize the results of your
information-processing requests?
A.Output device
B.Telecommunication device
C.Connecting device
D.CPU
Touchpads and pointing sticks are commonly found on what type of computer?
A.Notebook
B.Desktop
C.PDA
D.Mainframe
What is the term that depicts "the structure beneath a structure"?
A.IT composition
B.IT inter-connections
C.System
D.Infrastructure
If you were removing "red eye" from your pictures and enhancing the color of objects
on them, you would be using _____ software.
A.Personal productivity
B.Presentation
C.Web authoring
D.Graphics
Which term is used to describe the offering of equal or better quality products or
services at a lesser price than your competitors?
A.Overall cost leadership
B.Price differentiation
C.Price separation
D.Product differentiation
On the average, how much time do people spend online?
A.Most of the day
B.One hour of the day
C.More time than watching TV
D.Half of the day
How do CAVEs create, capture, and display images?
A.Through the use of a headset
B.Advanced laser technology that is able to produce 3-D images, colors, and textures
C.High-definition screening devices
D.Holographic devices
If you wanted to connect more than one computer to your home Internet service, what
would you need?
A.Hub
B.Switch
C.Broadband router
D.Cat 5
What is a geographic information system's major strength?
A.The ability to layer information quickly
B.Expert knowledge
C.Swarm intelligence
D.Fuzzy logic
Which of the following creates the image being developed by moving pens across the
surface of the paper?
A.Inkjet printer
B.Plotter
C.Laser printer
D.Multifunction printer
If you were comparing information from various divisions of an organization for
instance, sales, marketing, and production, what type of information repository would
you most likely work with?
A.Data mart
B.Data warehouse
C.Hypercube database
D.Data mining
Which type of software helps you communicate with other people through email and
other electronic means?
A.Personal productivity
B.Inter-connectivity
C.Web development and management
D.Communications
Which of the following is not a typical job title from management?
A.Project manager
B.Management analyst
C.Entrepreneur
D.All of the above are typical job titles from management
The SDLC contains 7 phases. Which phase transforms the design into an actual system?
A.Design
B.Expansion
C.Development
D.Transformation
What type of information system is the primary interface for a marketing professional
into a company's customers?
A.Database management
B.Communications support
C.Customer relationship management
D.Data warehouses
Which infrastructure-centric metric measures the average time to respond to a
user-generated event or request?
A.Response time
B.Accuracy
C.Critical success factor
D.Scalability
